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The Miswak, most probably the first toothbrush in history, is making a comeback in the form of a natural teeth whitening kit thanks to the US-based startup Miswak Club.“Within 24 hours of stocking our Miswak kits onto Amazon.com, we were surprised to find that we sold out the next day,” says founder Rahat Bashar.
A Miswak is a natural alternative to a toothbrush made from the Salvadora Persica tree. Typically used in ancient times for cleaning one’s teeth, it can still be seen being commonly used in Arabian countries.
There have been many recent studies done on the Miswak, most notably by The Wrigley Company, where they discovered that mints fortified with Miswak extract were 20 times more effective in killing bacteria than ordinary mints. They also found after 30 minutes, the mints mixed with Miswak extract killed around 60% of the bacteria whereas the ordinary mints killed only 3.6%.
With the recent fiasco of large toothpaste brands placing dangerous chemicals such as Triclosan into their products, later proven to promote cancer in mice, it’s no wonder that consumers are searching for natural alternatives.
“With tons of chemicals being dumped into toothpastes, I think people just want a natural yet convenient alternative,” said Rahat.
One of the main obvious benefits of using the Miswak is its convenience. Unlike the regular toothbrush, a Miswak doesn’t require the use of toothpaste or water. It’s a natural item that can be used on the go, “whether you want to use it after eating, while watching a movie or after drinking coffee to avoid stained teeth, this natural whitener makes a great traveling companion,” says Rahat.
When asked about feedback received from customers, Rahat replied, “We’ve received wonderful emails from people all over the US. The one that stuck with me was when a customer actually stopped smoking by forming a habit of keeping the Miswak always on-hand. I know it sounds cliché but it’s messages like this that keep us motivated to provide an awesome service”.
Rahat wants to grow and build his brand as honestly as possible: “Instead of growing too fast and putting out other products immediately at the cost of poor service, we want to build a loyal base of customers first and turn them into fans. All of our packages come with thank you notes along with a special surprise sourced from the local region in Pakistan.”
Release ID: 84711