— Personal branding and internet marketing consultant, Naomi Monk, advises it is critical to create and market a personal brand online in today's rapidly expanding “reputation economy” as identified by authorities such as Rachel Botsman and Josh Klein. Naomi shares her insights on branding and marketing in a Google Hangout interview just released. Watch the interview below.
“Most business owners are unaware of the reality that consumers are 'checking you out' online. In fact, nine out of ten customers read online reviews before visiting a business,” revealed Naomi and added, “Your reputation trumps everything else about you in the eyes of a consumer.”
Practice professionals and business owners, who market locally for their next client, especially need to be proactive in developing a personal brand online. Naomi explains that “a positioning strategy crafted around your personal brand can add thousands of dollars in additional profits next month and hundreds of thousands of dollars when you take into account the lifetime value of a new client.”
Naomi cautions, “Consumer behavior is changing due to four super trends. If you fail to capitalize on using these trends to your advantage, which includes having a stellar personal brand online, you risk losing your future clients to your competition who caught on early and moved ahead of you to dominate the local market share.”
Along with the valuable information discussed in the interview, Naomi has also released a white paper that reveals the ten assets crucial to developing a personal brand online that will effectively convert prospects into new clients. The white paper can be downloaded from the company website.
Naomi Monk is a personal branding and marketing consultant based in Orange County, CA. She specializes in consulting for practice professionals in the fields of beauty / health, contractor trades, finance, hospitality, legal and medical. She enjoys creating a Local Rockstar one professional at a time.
Release ID: 33079