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Over 15 years later, it remains one of India's top-selling cars and has achieved an iconic status. It's almost synonymous with the hatchback segment, especially among first-time car buyers and young enthusiasts looking for excitement.
While its sharp handling and performance pack a punch, the Swift equally won fans thanks to Maruti's wide network, which ensured easy access and service across India. Value plus accessibility—that's a swift recipe for success in a price-sensitive market like India.
Exterior Design: Youthful Approach
Swift's design philosophy has always emphasised a sporty and energetic persona. The latest iteration features a bold honeycomb grille, stylish headlamps and 16-inch alloy wheels, lending it a contemporary look. Overall, the exterior styling has an instant appeal among young and young-at-heart buyers.
Interior Features: Rich and Functional
Inside, the Swift boasts an all-black cabin with metallic accents on the dashboard, doors and steering wheel. The flat-bottom steering wheel and front seats with side bolsters underscore the sporty overtones. The cabin is equipped with all modern features, including a 7-inch SmartPlay touchscreen infotainment system, climate control, keyless entry, rear parking sensors, and 60:40 split rear seats.
Pricing Strategy: Affordability Meets Quality
The Swift is available in four trim levels with prices starting from Rs. 6.89 lakhs for the base LXi variant. Top-end ZXi and ZXi+ variants cost Rs. 8.74 lakhs and Rs. 9.51 lakhs, respectively, making the Swift very competitive. Maruti offers excellent value for money by packing in multiple features, even on mid and top-spec models.
Engine and Performance Metrics
Powering the Swift is Maruti's proven 1.2-litre K-series VVT petrol engine, which generates 90 PS and 113Nm of torque. The peppy motor, coupled with the car's lightweight body, makes the Swift fun to drive both in congested cities and on open highways. Acceleration is brisk, with 0-100kmph coming up in 11 seconds. Mileage stands at an efficient 23.2kmpl, as certified by ARAI.
Safety Provisions: Comprehensive Coverage
Dual front airbags, ABS with EBD, rear parking sensors, and brake assist comprehensively address safety. Top variants further add a rear parking camera, electronic stability control, and a hill hold function for sure-footed stability.
After-Sales Network: Extensive and Reliable
One thing going for Maruti Suzuki is their extensive after-sales network. With service centres in just about every major town and city across India, help is always close if your Swift ever needs repairs or maintenance. The widespread presence of workshops seems geared towards providing swift and convenient support to customers. This way, Swift owners won't have to deal with too many hassles down the ownership journey.
Resale and Longevity: A Track Record of Success
The Maruti Suzuki Swift has been a hit in India. It appeals to a wide range of buyers - from young first-time owners to families looking for a reliable runabout. Customers appreciate its sporty looks, agile handling and value for money. No wonder it enjoys strong resale values in the used car market, too.
If you still need clarification about buying, you can visit the ACKO Drive website for details on prices, variants, features, mileage, etc. On top of that, you can also book your car online on the website without the hassle of visiting an offline dealership.
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