Marketing Strategist & Speaker, Joe Schaefer, Authors New Book for Aspiring Entrepreneurs

New title 'The Upside to Falling Down' encourages readers to develop winning mindsets and avoid the pitfalls of modern business.

Friday, April 10th. New York, USA: Experienced digital marketing speaker and business author Joe Shaefer has announced the release of his latest work, 'The Upside to Falling Down: The Confessions, Conflicts, & Conundrums of Successful Entrepreneurs Who Learned The Hard Way. So You Don’t Have To', a self-help business strategy eBook aimed at SMEs.

Learning From The Mistakes Of Others The Upside to Falling Down

In The Upside to Falling Down, author Joe Schaefer calls upon 16 years of experience in the fields of marketing campaigns, brand management, and strategic planning to support entrepreneurs launch their ventures in an effective and stable fashion.

Schaefer has supported hundreds of entrepreneurs throughout his career, and The Upside to Falling Down chronicles the pitfalls as well as the positives to help aspiring entrepreneurs to navigate the minefield of modern business. Schaefer states: “Mistakes are a gift. We learn best from them, and this book anonymously culls its lessons from those observed mistakes.

“Turns out, more often than not, success has just as much to do with attitude and mindset as it does hard work - this book focuses on the former.”

Through the use of anonymous but real case studies, the digital book uncovers the most common mistakes of modern business, detailing the dangers and repercussions while also teaching readers how to develop the mindset needed to sidestep the obstacles in style. Through anecdotes and analysis, aspiring entrepreneurs develop a deeper understanding of the cut-throat arena to become better equipped for the battles ahead.

Schaefer's explanations offer clarity and direction to prevent unnecessary mistakes while also promoting the attitude needed to help entrepreneurs learn from their own mistakes. The Upside to Falling Down is that even the negatives can become a company's biggest strength.

Read, Listen, & Learn

In addition to the release of the downloadable digital book, Schaefer has confirmed that an audiobook version of The Upside to Falling Down will be released at the end of April. It will be available for readers to download at no additional cost, enabling aspiring entrepreneurs to listen along as they read or make a choice between the two.

Schaefer has also released a workbook that sets exercises linked to the book. The Upside to Falling Down isn't only an entertaining and insightful read, it actively encourages business owners to rethink their approach to common dilemmas to keep them on the path to success. Many of the exercises are stemmed from activities the author, who boasts six degrees, including a Master's) has used when helping one-to-one clients and businesses over the years.

While aimed primarily at startups and small businesses, many of the topics covered in the book also affect more established companies. It is set to be one of the most important digital titles in the business development genre of 2020 and is available to download now.

More information can be found at Alternatively, enquiries can be directed to Joe Schaefer at 5182520420 or Mail can be sent to 25 Ledgewood Dr, Albany, NY 12205.

Contact Info:
Name: Joe Schaefer
Email: Send Email
Organization: Joe Shaefer
Address: 25 Ledgewood Dr, Albany, NY 12205
Phone: 5182520420

Release ID: 88953113