Marketing Automation Software Market —
Marketing Automation Software is the software which is designed in such a way that it generates significant revenues for companies and also provides an excellent return on investment. It allows companies to buy and sell in a way that converts prospects into long-term and delighted customers by giving them highly personalized and useful content. The goal of this software is to automate marketing actions. As per the report found on Wise Guy Reports (WSR), the global marketing automation software market is estimated to reach 14.15 billion USD by the end of 2024. It is estimated to thrive at 19.2% CAGR between 2019 and 2024.
This growth is contributed by the rise of cloud computing and social platforms. Much of Marketing Automation Software capabilities are supported by these two drivers. Also, marketing services are seeing a rise in their spending owing to the increasing significance of marketing in generating sales and achieving customer retention.
One of the major factors that drive the market for marketing automation software is the improved customer experience.
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This report covers following Top Key Players,
This industry is experiencing huge investments to develop new products because of the growing demand for marketing automation software in various segments. Based on the type, the marketing automation market has been divided into various
segments which are discussed below.
On the basis of application, the market is segmented into large enterprises and small and mid-sized enterprises.
On the basis of type, the market covers campaign management, email marketing, mobile application, inbound marketing, reporting and analytics, mobile application, lead nurturing and lead scoring, social media marketing, and others. Here, email marketing is the most widely used type which holds the maximum percentage in the global market.
On the basis of companies, the market has various players like HubSpot, Marketo, Act-On Software, Oracle, Green Rope, SAP, SAP Institute, Adobe Systems, etc. This industry is witnessing various mergers and acquisitions leading to an intensified competition.
On the basis of region, the market is segmented into North America which includes key countries like the United States, Canada, and Mexico, South America which includes Brazil, Argentina and Colombia, Asia & Pacific with countries like China, Japan, Korea, India, and Southeast Asia, Europe where countries like Germany, France, UK, Russia, and Italy form a part, and finally Middle East and Africa with Saudi Arabia, UAE, Egypt, Nigeria, and South Africa.
The Asia-Pacific region is expected to hold more market share in the coming years. Rapid growth is expected to take place in China, India, and Southeast Asia. China is one of the digital marketing powerhouses.
It is also analyzed that the Unites States is the largest sales region of Marketing Automation Software in the world followed by Europe. In the United States, the market is being driven forward because of the large investments in digital marketing companies. Also, any change from the United States might affect the development trend of the global Marketing.
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