#ManHunt: A CEO, the Single Life, and the (Personal) Business of Internet Dating

KickFire CEO Janelle Page, marketing maven and single mom, is serious about finding "my perfect man" in a creative, unique, and strategic way.

“I’ve decided to finally take my marketing skills and market myself,” Janelle Page, CEO of KickFire declares.  “For three years, family and friends have been harassing me to engage in my personal life with the same enthusiasm and laser-like focus I employ in other areas of my life to find the ‘perfect’ man.  I mean, I promote, market, network, and coach other people and businesses to success, so why not myself?”

Page is not far off in her thinking.  In 2003, Jason Williams in his article, Love.com: The Virtual Dating Game” forecast that “the traditional way of meeting someone in person may be better, but it may no longer be practical.”  Considered the first social networks, Internet dating websites led to the proliferation of social networking websites and apps and current digital trends prove social life has migrated online.

“I tried internet dating,” Page clarifies, “but I quickly became disillusioned--there was quantity, but not quality.  I needed to be strategic.  I needed to tell a story. I know exactly what I want and, just like any good marketing campaign, I know what the power of video, social media, and networking can do.”

Page also followed a time-honored principle to produce her video, “I turned to my friends and family to help me create a message that transcends profiles and pictures.”  Aaron Smith in his Pew Research Center article, “5 facts about online dating,” shares that “Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this,” and if trends hold true, approximately 15 million “Americans who are in a marriage or committed relationship say they met their significant other online.”

Some serious science supports Page’s #ManHunt initiative.  “As it turns out, there is an algorithm for love--it’s just not the ones that we’re being presented with online; in fact, it’s something that you write yourself,” extrapolates Amy Webb in her TED Talk, “How I hacked online dating.”  Webb explains that by limiting choice--by being “picky” and selective--and working within personal constraints, “whether you’re looking for a husband or a wife or you’re trying to find your passion or you’re trying to start a business, all you have to really do is figure out your own framework and play by your own rules and feel free to be as picky as you want.”

The #ManHunt has begun and the power of video, social media, and networking have already proved to be to be an effective tool; the video has garnered over 500 views in the first 24 hours and landed KickFire CEO four qualified dates.  “I’ve already had three dates from my video and I have one more tomorrow. It’s pretty epic!” exclaims Page.  

The video can be viewed online here: http://www.Kick-Fire.com/ManHunt

About KickFire Marketing:

KickFire is a full-service, boutique, marketing agency that helps companies and individuals grow their business through effective on and offline marketing strategies. KickFire’s services and expertise include: search engine optimization (SEO), e-mail marketing, social media marketing, custom animation and video marketing, reputation management marketing, content marketing, PPC advertising, and more. Kickfire also knows how to design responsive websites for traditional desktop and mobile browsing that not only look awesome, but convert like crazy.

Release ID: 71139