-- MAGS Skin officially launched in July 2025 with its debut product: a clean, fragrance-free spray deodorant explicitly developed for people with eczema, psoriasis, and sensitive skin. The formula comes to market after clinical testing and dermatologist review without any of the common triggers for sensitive skin, like fragrance, baking soda, aluminum, and essential oils.
The long road to this accomplishment started with a conversation during a Hinge date. MAGS Skin Co-Founder and registered nurse Steven Gordon heard about using milk of magnesia as deodorant from his date, who has eczema. What started as a strange, offhand tip became a surprising solution when Gordon brought the idea to a startup brand strategist with lifelong sensitive skin.
“We knew if this simple ingredient helped me, it could help thousands of others like us,” MAGS Skin Co-Founder Christine Widga said. “People with eczema and sensitive skin have been left out of the clean beauty conversation for too long.”
The pair teamed up with professional cosmetic chemist and formulation partner Ingrid Um Nlend, MSc. Together, they developed an effective spray deodorant powered by magnesium and soothing ingredients like aloe, witch hazel, chamomile, and probiotics. From the start, their goal was to create a deodorant that works well without compromising on gentleness.
“When the team approached me, I immediately saw the potential,” said Um Nlend, founder of Formyoule, the boutique lab behind MAGS Skin's formulation. “As someone who’s dealt with sensitive skin myself, I knew how important it was to get every detail right. We carefully selected each ingredient to prioritize skin barrier health, calm irritation, and deliver real results. Because your underarms deserve skincare, too.”
“We spent two years obsessing over every detail. We didn’t stop until it was truly gentle, truly effective, and something we’d want to use every day,” Widga added.
What sets MAGS Skin apart is the formula powered by magnesium hydroxide, which delivers a gentle, yet effective odor-fighter that helps balance underarm pH and neutralize bacteria without blocking sweat glands like aluminum deodorants. Every ingredient in this innovative spray deodorant supports the skin barrier rather than breaking it, so it doesn’t include fragrance, baking soda, or essential oils. Rubbing and the resultant friction from typical deodorants can irritate sensitive skin, so MAGS Skin uses a fine mist format that prevents irritation and reduces bacteria while avoiding friction.
MAGS Skin is ideal for flare-prone areas. In a controlled clinical study, the spray deodorant demonstrated 24-hour odor protection, and subjects showed no irritation or sensitization during the dermatologist-supervised safety testing. Early formulas were tested by over 100 people with eczema and sensitive skin, and their feedback shaped everything from the ingredients to the sprayer.
“Most deodorants, even the ‘natural’ ones, still cause flare-ups,” Gordon said. “From the beginning, we knew we had to build this with the people who needed it most. Every round of feedback helped us get it right. We didn’t just want to make something gentler. We wanted people to feel heard.”
With a wait list exceeding 15,000, not only do people feel heard, but they are also spreading the word. MAGS Skin focuses on a highly engaged community that has been waiting for a better option. Numerous early users praised the brand for its transparency, care, and for creating a product that finally works.
Behind the scenes, MAGS Skin is the first launch under The Unwelcome CPG, Inc., a creative agency that has scaled dozens of brands to earn millions in revenue. Widga leads brand strategy and consumer product launches. Gordon combines clinical expertise with growth marketing. Um Nlend leads product formulation with technical precision and a thorough understanding of sensitive skin.
MAGS Skin is available for preorder, with the first shipments going out in August 2025. The initial release has a limited number of bottles, so ordering early ensures a reserved order. Um Nlend makes each batch in small quantities at Formyoule, her Toronto-based lab, to ensure tight control over quality, consistency, and care.
Reserve a bottle of this innovative, fragrance-free deodorant and preorder MAGS Skin today. Visit the official MAGS Skin website to learn more about the first spray deodorant developed expressly for people with eczema, psoriasis, and sensitive skin. Join the MAGS Skin community on Facebook and Instagram for social media content and to stay updated with important company news. Influencer and press kits are available upon request.
Contact Info:
Name: Christine Widga
Email: Send Email
Organization: MAGS Skin
Website: https://www.magsskin.com
Release ID: 89165094
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