-- MADX Digital, a leading SEO agency for B2B SaaS and technology companies, has announced a new strategic focus: helping clients not only rank in traditional Google results but also appear and perform in AI-powered search platforms like ChatGPT, Perplexity, and AI Mode.
As AI tools become a primary source of answers for users — bypassing conventional search engines — MADX is building proprietary systems to optimize, monitor, and track brand visibility in AI-driven environments. With this move, the agency aims to future-proof organic growth strategies for software and tech companies navigating a rapidly shifting search landscape.
“We’re not just optimizing for Google anymore,” said Perry Steward, Co-founder of MADX Digital. “Buyers are asking tools like ChatGPT and Perplexity for product comparisons, recommendations, and technical solutions. Our mission is to make sure our clients — and their brand — show up in those answers.”
MADX’s updated SEO framework includes:
AI Search Tracking: Monitoring how clients are mentioned and ranked in generative tools like ChatGPT, Claude, and Perplexity.
Brand Mention Campaigns: Proactively earning mentions in trusted publications and datasets used by AI models.
Structured Content Optimization: Tailoring formats and data to increase surfaceability in LLM-powered results.
Keyword-to-Answer Mapping: Aligning buyer queries with AI-pulled answer formats, not just SERPs.
This evolution is especially crucial for B2B SaaS brands, where buyers increasingly ask AI tools for vendor suggestions, platform comparisons, or technical guidance — often skipping the search engine altogether.
“We see AI Search as the next frontier of SEO,” added Perry. “Organic growth now means being present where decisions actually happen — and in 2025, that includes AI-powered answers.”
MADX continues to work with high-growth SaaS companies across Europe and North America, focusing on high-impact SEO strategies, AI search visibility, and lead-driving content.
For more information about MADX Digital or to request an AI search visibility audit, use the contact details below:
Contact Info:
Name: Perry Steward
Email: Send Email
Organization: MADX Digital
Address: Flat 2 1 Sigdon Passage, London, England, E8 1AN
Website: https://www.madx.digital/
Release ID: 89161050
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