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NeuThrone, an artificial intelligence (AI)-accelerated luxury streetwear brand, proudly announces the launch of its VISIONARIES sunglasses, a line of high-end eyewear co-created with AI tools, but with a curious wrinkle. These sunglasses feature a unique "deep fake camouflage" that prevents AI tools from copying wearers’ faces.
Tackling AI Privacy Concerns
NeuThrone's "deepfake camouflage" directly addresses a growing anxiety among artists and creatives about corporate-sponsored LLMs (large language models) infringing on personal privacy. These AI systems can copy individuals' likenesses from photographs or online images without consent, raising serious concerns.
The potential misuse of these AI tools has sparked fears of a dystopian future in which anyone can be depicted in deepfake videos, placed in compromising situations, or made to say things they never actually did, resulting in significant personal and professional harm.
Blending Style and AI: NeuThrone’s Fresh Take
NeuThrone sets a high standard by crafting a highly considered luxury fashion brand - as opposed to utilitarian gadgets - that seamlessly blend technology and style. Drawing inspiration from established luxury houses like Yves Saint Laurent and Off-White, the sunglasses pave the way for upcoming NeuThrone apparel launches that are already in production.
NeuThrone’s bold strategy integrates Generative AI into every step of its brand-building process—from concept, brand identity, and product development, to web and social media presence, to marketing playbook—effectively leveraging AI tools to bring their brand to life "from prompt to production."
The brand originates from Super Vision Studios, an innovative AI-driven venture studio focused on creating "Future Brands." According to the Super Vision team, ” Future Brands” are companies with two core characteristics: 1) AI is woven into their DNA at every step of the brand’s development, and 2) The products and experiences could not have existed pre-AI Super Vision claims that they “leverage cutting edge AI tools fused with extraordinary human intuition to build totemic brands of the future.”
Their proprietary "Operating System" uses Multi-Agent Systems (AI personas such as CEO, CFO, or CMO that interact with each other) to scour near-infinite compute spaces, identifying weak profit and loss (P&L) models where AI can deliver outsized optimizations. Greenlit ideas are granted a small amount of time and resources and, if successful, are formally launched. NeuThrone is the first concept to emerge successfully from Super Vision’s OS.
The Founders' Vision for AI and Brand-Building
Tim Shea and Eze Blaine, co-founders of NeuThrone, have a long history of collaboration, starting 15 years ago at TBWA\Chiat\Day. Their combined experience, working with brands like Apple, Nike, NBA, Facebook, and Salesforce, has allowed them to completely rethink brand-building by leveraging AI and creativity.
“There’s so much anxiety and confusion around AI right now, we saw an opportunity to flip the script on current AI thought leadership and create an earthquake in the fashion and technology worlds,” says Co-Founder and CEO Tim Shea. “If you read the trades or LinkedIn right now, all you see is people dithering and wringing their hands about AI. But we just saw it as this incredible brainstorming tool that would help us leapfrog past incumbents who are reluctant to move fast. My co-founder and I connected on this wavelength and said to each other, ‘Let’s go beat everyone to the punch.’”
“There’s a misconception that AI only produces mediocre junk,” adds Co-Founder and CCO Eze Blaine. “People try it once, see six fingers and extra teeth, and dismiss it entirely. But with the right expertise and finesse, AI can take you to remarkable places. It totally upends the current creative pipeline, forcing everyone to rethink traditional ideas of expertise and authority, opening the door to entirely new ways of creating.”
Their expertise has enabled them to launch multiple startups, completely reinventing the brand-building process. “We resisted the temptation to start yet another SaaS company wrapped around ChatGPT,” says Shea. “The real opportunity lay in combining tools like chatbots, Multi-Agent Systems, Midjourney, RunwayML, StableDiffusion, and hundreds of others and infusing them with our domain expertise to outpace the competition. The conversation around advancing AI is overly focused on data collection or computing power. But data and compute power aren’t the new oil. Domain expertise is the new oil.”
NeuThrone’s Next Steps
While NeuThrone New York Fashion Week activation highlighted how creatives of the so-called ‘’new guard” can navigate a post-AI world dominated by surveillance technologies, the group is being intentionally cryptic about their next few moves. They’ve developed a unique brand universe designed to lure consumers into a labyrinth of head-scratching clues and mysterious rabbit holes.
The group has hinted at upcoming collaborations with rappers, documentary filmmakers, and conspiracy sleuths in what promises to be a series of groundbreaking products from the brand. A date has yet to be set for the Dutch-style auction of the limited edition VISIONARIES. Interested consumers are encouraged to register on the NeuThrone website.
About NeuThrone
NeuThrone is an AI-accelerated luxury streetwear brand made to resonate with a new generation of consumers who seek to thrive in the post-AI world. The brand's inaugural product, VISIONARIES sunglasses, embodies this mission by offering both luxury and privacy protection in a high-end streetwear package.
For more information, please visit https://neuthrone.com/ or contact tim@neuthrone.com.
About Super Vision
Super Vision Studio is an AI-Driven Venture Studio focused on creating "Future Brands", innovative brands that fuse Generative AI Multi-Agent Systems with Extraordinary Human Intuition to create totemic brands of the future.
For more information, please visit https://supervision.studio/ or contact tim@supervision.studio.
Contact Info:
Name: Tim Shea
Email: Send Email
Organization: NeuThrone
Website: https://neuthrone.com/
Release ID: 89144971
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