The team from — Los Angeles wholesale baking supply shop BakersBodega will be attending the 33rd Annual San Diego Cake Show March 19 and 20 at the Del Mar Fairgrounds. This show, which is in its 33rd year, is an ideal opportunity for the shop to promote not only its products and brand, but also its newly opened franchise.
“The San Diego Cake Show has a rich history of supporting bakers and cake artists and we are glad to be part of that history,” BakersBodega president Carlos Lopez said. “This will be a great opportunity for us to shine the spotlight on our newest project, the brand new franchise that we’ve recently opened in Baldwin Park. Of course, the Cake Show is all about the artistry of baking and decorating, so we will have our very best team members there showcasing our great products and meeting the wonderful people of San Diego.”
Attending events like the San Diego Cake Show is important for BakersBodega, which has its main store located in the Los Angeles suburb of Pico Rivera, so the company can increase its brand presence, Lopez says. Now that BakersBodega has opened its first franchise in Baldwin Park, the focus for the company is promoting the new wholesale baking supply shop while also looking forward to further franchise expansion. As the company has its sights set on expanding further in California, attending events like the Cake Show is important for the brand to get more exposure in markets that it will one day be entering, the company president says.
“Right now, with our new franchise having just opened, we want to give it a nice push so we are concentrating on that, but attending premier baking and decorating events like the Cake Show in San Diego serves to lay the foundations for eventual expansion into that market,” Lopez said. “When bakers and cake decorating specialists in California think of baking supplies, we want BakersBodega to be the brand they think of. That’s why we’re going to have an amazing display with our talented team at the Cake Show. It’s all about making a good impression and putting our brand out there to prepare for our eventual San Diego expansion.”
Presented by the San Diego Cake Club, the theme for this year’s show is ‘Off to Neverland’ and features a bevy of classes and celebrity bakers along with cake decorating competitions that are open to all skill levels from master to beginner and even a children’s decorating competition. This year will continue the tradition of the Cake Show, also known as ‘Confections for a Cause’ according to its website, giving a portion of proceeds to the Ronald McDonald House Charity, something Lopez says BakersBodega fully supports.
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