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Healthy aging and proactive consumption of nutritional interventions and increase in adoption of RTD (Ready-to-Drink) dietary supplements drive the growth of the global liquid dietary supplements market.According to the report, the global liquid dietary supplements industry was estimated at $21.68 billion in 2019, and is anticipated to hit $27.73 billion by 2027, registering a CAGR of 4.0% from 2020 to 2027.
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Surge in number of health-conscious people, increase in consumption of probiotic drinks, and rise in demand from elderly population for its better taste and ease of consumption drive the growth of the liquid dietary supplements market. However, strict rules and regulations by governments hinder the market growth. On the other hand, rise in R&D activities for bringing better liquid supplements for various nutritional deficiencies present new opportunities in the coming years.
Covid-19 Scenario:
Manufacturing activities of liquid dietary supplements have been restricted due to lockdown in many countries. Hindrances in supply chain caused shortage of raw materials. Manufacturing activities restarted and supply chain restored during the post-lockdown.
The demand for mineral and vitamin supplements increased during the pandemic due to its role in boosting immunity.
The report offers detailed segmentation of the global liquid dietary supplements market based on ingredient, application, distribution channel, and region.
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The vitamins & minerals segment to dominate by 2027-
Based on ingredients, vitamins & minerals segment accounted for more than two-fifths of the global liquid dietary supplements market share in 2019, and is expected to lead the trail by the end of 2027. They help in enhancing levels of B12 and B6 vitamins in body, which play a critical role in brain development. This factor fuels the growth of the segment. The proteins & amino acids segment, on the other hand, would grow at the fastest CAGR of 4.6% throughout the forecast period. This is attributed to rising demand for dietary supplements, along with bolstering expansion of the healthcare industry in countries, such as India, China, Mexico, and the U.S.
The sports nutrition segment to maintain the dominant share-
Based on application, the sports nutrition segment contributed to nearly one-third of the global liquid dietary supplements market revenue in 2019, and is projected to retain its dominance by the end of 2027. The same segment would also register the fastest CAGR of 4.4% from 2020 to 2027. This is owing to the presence of large patient population across the world and increase in awareness regarding healthy lifestyle among individuals.
North America to remain lucrative by 2027-
Based on geography, North America held the major share in 2019, generating nearly two-fifths of the global liquid dietary supplements market. The same region would also manifest the fastest CAGR of 4.4% during the forecast period, due to increase in incidences diabetes, obesity, joint & muscle pain, and high blood pressure in the region.
Key players in the industry-
Bayer
Herbalife International
Koninklijke DSM
BASF
Liquid Health, Inc.
Glanbia
DuPont Nutrition & Biosciences
GlaxoSmithKline
Amway
Abbott Laboratories
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