-- Lilium Digital Announces Expansion of Southern Europe Outsourcing Model for Western Clients
Lilium Digital, a Sarajevo-based performance marketing and advertising agency, today announced the strategic expansion of its multilingual digital services for clients in Western markets. This move builds on its proven success across Germany, Scandinavia, and other EU regions, reinforcing the benefits of outsourcing high-quality digital services from Southern Europe.
Founded in 2017 by Edin Halilović and Semir Musić, the company has established itself as a leading provider of digital advertising, web development, and creative production for both local and international brands. With over 600 clients served, Lilium is now spotlighting its refined nearshore outsourcing model, backed by native German and English proficiency, cost-efficiency, and real-time responsiveness.
CEO Edin Halilović stated: “By providing premium-quality digital services from Sarajevo, we offer businesses in developed markets a balance between affordability, quality, and accessibility. Our team speaks the language, understands the market, and delivers measurable results.”
Demand for Scalable, Multilingual Support Sparks Growth
The company’s announcement comes amid a rising demand for nearshore outsourcing among Western European businesses, especially those seeking marketing agility, lower overheads, and more personalized account support. With a strategic focus on the DACH and Nordic regions, Lilium’s multilingual capabilities have been instrumental in supporting cross-border advertising campaigns, recruitment efforts, and e-commerce growth.
Operating from Bosnia and Herzegovina offers time zone alignment with Central European clients, while maintaining service quality that matches or exceeds regional competitors. Lilium’s in-house team consists of specialists in paid advertising, creative design, content strategy, and software development—all under one roof.
“Outsourcing is often associated with compromise. Our mission is to eliminate that notion,” said Halilović. “Clients want value without trade-offs and that’s precisely what we deliver.”
Education and Innovation Drive Market Differentiation
Lilium’s growth has been fueled by a strong focus on education and thought leadership. In 2023, the company launched the first Digitalna akademija by Lilium in Bosnia and Herzegovina—a structured six-month mentorship and training program in digital marketing. The program offers both theoretical and hands-on learning and serves as a talent incubator for the agency’s internal growth.
Graduates of the program have already joined Lilium’s core team, contributing to projects in sectors including tech, retail, tourism, and professional services.
The agency also hosts Lilium Digital Day, a regional event that brings together leading experts to explore developments in AI, search marketing, and creative strategy. The most recent edition in May 2024 focused on the future of TikTok advertising, data governance in e-commerce, and trends shaping digital recruitment.
Performance Marketing Built for ROI-Driven Clients
At the core of Lilium’s service model is a focus on return on investment. As a certified Google Partner, the agency has designed and executed performance campaigns for a wide spectrum of clients, from small businesses to large recruitment firms across Europe. Specialties include multi-channel advertising across Google, Facebook, Instagram, YouTube, LinkedIn, and Viber.
In addition to paid media, Lilium provides full-stack development services for websites and e-commerce platforms. Its technical team builds platforms aligned with performance and analytics frameworks, ensuring every project is optimized for conversion.
Each service is backed by transparent reporting, strategic consulting, and real-time feedback cycles. This comprehensive offering has earned Lilium long-term partnerships with brands seeking both strategy and execution under one roof.
Regional Positioning with Global Ambition
Lilium’s regional strategy focuses on developing local talent, infrastructure, and thought leadership to redefine how Southeast Europe is perceived by global clients. By building cross-border teams that combine local ownership with high delivery standards, the agency has earned long-term partnerships with clients who see the region not as a compromise, but as a strategic advantage.
Unlike many outsourcing firms that prioritize scale, Lilium focuses on depth—embedding its teams into client workflows to act as long-term digital partners. This approach allows businesses to maintain quality standards typically associated with onshore agencies, while benefiting from the cost structures of a Southern European operation.
The company plans to further strengthen its presence in Germany and Scandinavia, with targeted investments in AI-enabled marketing, automated creative workflows, and data privacy-compliant infrastructure.
About Lilium Digital
Founded in 2017, Lilium Digital is a full-service digital marketing and advertising agency headquartered in Sarajevo, Bosnia and Herzegovina. Offering services in paid media, web development, video production, and strategy consulting, the agency partners with clients across Europe to deliver ROI-driven campaigns and scalable brand solutions. The firm is co-founded by Edin Halilović and Semir Musić and currently employs 23 specialists across creative, technical, and strategic disciplines.
Media Contact
Edin Halilovic
CEO - Lilium
Phone: +38761205048
Email: [email protected]
Website: https://lilium.ba/
LinkedIn: linkedin.com/in/halilovicedin
Facebook: facebook.com/LiliumDigital
Contact Info:
Name: Edin Halilovic
Email: Send Email
Organization: Lilium
Website: https://lilium.ba/
Release ID: 89165970
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