For over 10 years, Wella Lingerie has been providing their customers with quality lingerie products at reasonable pricing. From private labeling services to complete turnkey solutions, the company has always maintained market leadership through excellent communication with their client base. One aspect that management has always wanted to improve on are interactive channels for advanced marketing education focused on the challenges lingerie business owners face every day. This was primarily the reason a blog (http://blog.lingerie-supplies.com/) was established many years ago but only recently has this same blog been newly updated with a fresh, mobile responsive look and renewed focus.
“Our customers frequently ask us lingerie specific marketing questions and we realized quite a few of the requests were very similar so we knew addressing these issues in an interactive forum such as a blog would benefit everyone who has similar concerns”, states Judy Zhang, General Manager at Wella Lingerie. Zhang goes further to say, “By updating the blog technology we are using to stay current and shifting our focus on the blog to help our clients be more successful in their lingerie business, we are hoping it will be well received!”
The blog now incorporates what is called a parallax effect, which can be described as objects “floating” in while someone scrolls down through the website. The main purpose is to provide that “wow” effect but not meant to distract from the quality content the company has planned out for the next few months.
“We plan to have a series of educational content, each based around specific problems our clients have encountered while running their lingerie business,” says Mark Ramos, Marketing Director at Wella Lingerie. He goes on to state, “This specialized focus of teaching viable marketing strategies particular to lingerie business owners should garner quite a bit of attention in the industry.” From posting video tutorials, to relevant infographics on this new blog, the company is looking to firmly establish the reason why they remain to be leaders in the wholesale lingerie industry.
Name: Judy Zhang
Organization: Wella Lingerie Co., Ltd
Release ID: 61955