La SPOT and its Brioche Creations are Coming to Fitzrovia

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La SPOT, opening in Fitzrovia in April 2025, will specialize in brioche-based tapas, blending French and Spanish cuisine , seeking to elevate London's lunchtime experience.

-- London,UK. March 25th 2025- Opening in the bustling food and drinks hub of Charlotte Street in Fitzrovia, La SPOT is aiming to infuse the best of French and Spanish cuisine into lunchtimes in the capital. 

Founded off the back of shared obsessions for brioche, tapas, and wine among the restaurant’s three founders, La SPOT is arriving in April 2025 to deliver a fresh range of small plate options that infuse Western European staples.

Positioning "brioche as the hero ingredient – simple, sexy, craveable," as a starting point, La SPOT attempts to pack strong flavours into indulgent tapas dishes that seek to appeal to the cravings of London’s workforce. 

La SPOT's co-founder, Andrii Nikonov, states: "At La SPOT, we do one thing exceptionally well—brioche. Soft, golden, buttery perfection that turns every bite into an experience. Whether it’s rich oxtail melting into a toasted bun, red prawns with crispy rice, or a lobster roll that lingers on your mind, our brioche is the star of the show.

We keep it simple but unforgettable—pairing our signature brioche with bold flavors, indulgent tapas, and just the right sides. Whether you’re here for a quick lunch, a long dinner, or an afternoon escape, every bite is designed to be effortlessly craveable."

Nestled in Charlotte Street, at the gateway between Soho and Fitzrovia, La SPOT seeks to reinvent London’s working lunch with the same irresistible and irreverent pizzazz that fills the area.

La SPOT’s menu unites tastes of France and Spain for creations that can’t be found elsewhere in the capital. One example of this can be found in the restaurant’s flagship menu item, the Brioche Octopus Hot Dog, which is comprised of a slow-cooked octopus tentacle in onion marmalade with Makato cheese, potato julienne and hot paprika for a full-bodied flavour experience. 

From the butter-adorned glory of soft hot dog buns to fluffy sandwich bread, La SPOT’s range of brioche selections is designed to cater to the lunchtime cravings of millions of the capital’s workforce. The restaurant’s brioche menu items include: 


OXTAIL AND CHEDDAR

Pulled oxtail with red wine sauce, cheddar, black pepper, and wild rocket

RED PRAWNS

Red prawns cooked with kimchi, fresh ginger, and crispy rice

VEGETARIAN/VEGAN

Sauted vegetables with garlic, green apple, tomato juice and goat (or vegan) cheese


OCTOPUS HOT DOG

Slow-cooked octopus leg in onion marmalade with Makato cheese, potato julianne and hot paprika


Featuring its own dedicated bar, Wine SPOT, the restaurant is also keen to establish itself as one of Fitzrovia’s primary venues for liquid lunches and afternoon tipples.

With opening hours ranging from 12pm until 10pm, La SPOT transforms from a lunchtime location into a matinee haunt and evening tapas hub for city workers, locals, foodie tourists, and students alike throughout the day. 

La SPOT’s mantra is “simple, but never boring”, and its founders have used this commitment to reinvent some classic dishes like loaded fries to encompass a more European twist. 

With its Patatas Cheddar and Jamon dish, La SPOT’s commitment to action-packed simplicity sees the dish adorned with creamy cheddar sauce and fine-cut jamón to reimagine one of London’s most popular gastronomic sides orders. 

La SPOT aims to make work lunches in the capital unforgettable, with interactions packed into every touchpoint, and shareable conversations on food packaging, napkins, and the restaurant’s menus in a bid to foster a more engaging and immersive dining experience. 

Arriving in Charlotte Street in April, La SPOT intends to make lunchtimes in Fitzrovia more indulgent. By infusing French and Spanish stylings, the new restaurant will seek to br new perspectives to small plate concepts throughout the capital. 

About Us: More about La SPOT Where is it? 18 Charlotte St, London, W1T 2LZ When does it open?: April 2nd, 2025 Website: https://laspotlondon.co.uk/ Instagram: https://www.instagram.com/laspot.london

Contact Info:
Name: Dmytro Spilka
Email: Send Email
Organization: La SPOT
Website: https://laspotlondon.co.uk/

Release ID: 89156199

CONTACT ISSUER
Name: Dmytro Spilka
Email: Send Email
Organization: La SPOT
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