-- Kurohana Records is pleased to announce the upcoming release of “DEADBOY” by Heartless (냉혹), set to arrive worldwide on September 5, 2025, across all major streaming platforms. The track pushes the artist further down the path of industrial trap and horrorcore, while supporting the label’s goal to foster anonymous-forward artistry and immersive creative rollouts.
At its core, “DEADBOY” pushes further into Heartless’s faceless identity, merging distorted bass, abrasive rhythms, and cinematic textures that channel both intensity and catharsis. Taking cues from industrial noise and layered screams, alongside menacing present atmospherics, it provides a sonic experience that is both visceral and emotional.
“‘DEADBOY’ represents the next stage of what Heartless is building - a sound that is heavy, industrial, and unflinching,” says Sonny Hwang, Founder of Kurohana Records. “It reflects our mission at Kurohana Records: to support artists who choose anonymity, challenge convention, and create music that is both unsettling and cathartic.”
Heartless, who continues to preserve anonymity as a defining element of their artistic identity, added: “‘DEADBOY’ came from a place of silence and reflection. It’s meant to be felt as much as it’s heard.”
The release will come with cover art, teaser cuts, lyric visuals, and short-form audio and video snippets to help draw listeners into the themes of alienation, intensity, and raw release. The release and promotion of the album is handled in-house by Kurohana Records via the company’s data-driven approach and direct fan engagement.
Based on its desire to encourage unknown, avant-garde artists, Kurohana Records has carved a distinct niche in industrial trap and horrorcore - genres that are often overlooked in mainstream markets. With “DEADBOY,” the label continues its mission of offering artists a full-stack workflow, from in-house mastering to art direction and campaign design, ensuring every release is delivered as a cohesive artistic experience.
To find out more about this exciting new release, visit https://heartlessmusic.com.
About Kurohana Records
Kurohana Records is an independent label and creative studio specializing in industrial trap, dark trap, and horrorcore music. Founded by Sonny Hwang, the label is focused on anonymous-forward branding and immersive release strategies in which music, visuals, and digital rollouts all merge to form a cohesive artistic experience. Based in Seoul, the company has created a roster of faceless creators who flourish independently of traditional spotlight-driven ideals.
Born and raised in the Korean countryside, Heartless found himself drawn to Western music and Tim Burton’s surreal visuals. Despite both financial and cultural challenges, he chose to pursue music, always opting to give a platform to those voices that defy societal norms. Inspired by artists such as Stray Kids and BTS, who overcame their own personal hardships. Hwang created Kurohana Records to enable others to express themselves through their own unique sound rather than their image.
By focusing on anonymous promotion, industrial sound design, and data-driven marketing, Kurohana Records is changing the way underground music connects with global audiences.
Contact Info:
Name: Sonny Hwang, Founder
Email: Send Email
Organization: Kurohana Records
Website: https://heartlessmusic.com
Release ID: 89168092
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