Pop Culture News

Booz Returns With Grit and Honesty on New Single and Video, “What About Booz?”

After a run of impactful releases over the past year—including BG Home , which drew nearly 80,000 views on YouTube alone—Florida recording artist Booz returns today with What About Booz? , a straight-up, unflinching new single and visual available now across all major platforms.  The C-City native has never shied away from telling his story, and What About Booz? pushes that commitment further. The track is an autobiographical reflection, confronting the struggles, sacrifices, and ambitions that shape his life. With production from Mahlatse Morloutsi, better known as TraeThisWay , and mixing by Ryan Tayloy from Syce Studio, the song balances heavy bass with a steady groove, leaving space for Booz’s voice to cut through with urgency and honesty. Booz ’s journey began at age 13, when he first stepped into a studio under the influence of his cousin Nate Da Great . He recorded “ Little Momma ” with his uncle Correy Redden , a moment that confirmed his talent early on. From there, Booz locked in at HTE Studios, sharpening his flow and developing the unfiltered, emotionally grounded style that fans know today. His viral track “ Lil N—a ” opened doors, and songs like Wildin Out and BG Home carried his name across the rap community. Along the way, he attracted the attention of figures like BG, Hot Boyz, Boosie, Baby C, and representatives from Alamo and Def Jam, while also collaborating with peers such as Pooh Shiesty, BIG30, Julio Foolio, and Koly P. In What About Booz? , he turns the lens inward. Over pounding drums and moody melodies, Booz lays bare family struggles, neighborhood pressures, and the pull of fast money. Lines about his mother in the apartments, family flaws, and battles with betrayal hit as deeply as the 808s beneath them. The hook isn’t just a question, but a statement of survival, frustration, and longing for recognition. The accompanying video, directed by Da'Andre Joseph with Jsph Media and photography by Spencer Mckinney with “ComeThruTulsa,” adds another layer. Shot with an unvarnished eye, it pairs Booz ’s storytelling with visuals that feel grounded, reflecting the streets of Sanford while leaving room for symbolic touches. Viewers can expect a portrait of resilience rather than glamour, in line with the artist’s vision: to make people not just listen, but understand. For Booz , this release is a testimony to endurance. Despite legal setbacks and the weight of his circumstances, he continues to turn hardship into art. His quote captures this spirit: “ I won’t let nobody come around me when I get dem millions ,” a line borrowed from Burga that echoes the determination of someone who sees the bigger picture. Umbrella Group Music “Sak Pase” has recently expressed interest in collaborating with Booz , opening up new pathways for growth and wider exposure. The relationship signals a step forward for an artist who has built his name from the ground up, often against the odds. With support from an experienced team and a catalog of songs ready to go, Booz ’s trajectory is only gaining momentum. His discography over the last years shows a steady output: BG Home, Lemon Sqweez, Ball On ’Em, and Shotz . Each record sharpened his craft, but What About Booz? feels different—it’s heavier, more reflective, and rooted in lived experience rather than aspiration alone. Where earlier tracks celebrated energy and grit, this one pauses to ask the world to take notice, not just of the music, but of the man behind it. Raised in Sanford, Booz never forgot the lessons that shaped him. From the early encouragement of family to the challenges of keeping his name clean in a tough environment, his story is one of persistence. He doesn’t disguise the lows, but he doesn’t glamorize them either. Instead, his verses offer the perspective of someone who knows both the danger and the promise of the life he came from. That duality—gritty pain against steady ambition—is what gives What About Booz? its weight. The question now is simple: if What About Booz? is this personal, this raw, and this driven, what might he bring to the world stage next? To stay in the loop with Booz – check out: TikTok | Major Streaming Platforms ###