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Market Scenario:Kombucha is a beverage rich in nutrition produced by the process of fermentation usually from the tea sources and catalyzed by microbial cultures. As this tea form kombucha is associated with lot of health benefits and is highly recognized as a nutritional drink. Various herbal ingredients have been introduced to add new flavours, tastes and further enhance the overall dietary profile of kombucha. In general, natural herbs and spices like basil, ginger, aloe vera, citrus and berries are used as flavouring agents in kombucha drinks. Rising popularity of kombucha drinks across various social media platforms, strong and growing perceptions towards healthy drinks will drive kombucha drinks market by 15% during the period 2016-2022.
Study Objectives of Kombucha Market
• In depth analysis of the market’s segments and sub-segments
• To estimate and forecast market size by type, application, dosage form and region
• To analyse key driving forces which are influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (ROW) and their countries
• Value chain analysis & supply chain analysis of the market
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of past market trends and technologies along with current government regulatory requirements
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Key Findings:
• U.S. and Canada holds a lion’s share in the kombucha drinks market
• Among various forms green tea and organic tea beverages are growing segments in the kombucha drinks market
• Major beverage companies have witnessed more than 20% growth annually from kombucha drinks during the period 2014-15 in U.S.
Segments
Kombucha drinks market has been segmented on the basis of type which comprises of tea beverages, green tea beverages, bottled ice tea, energy drinks, herbal tea beverages, black tea beverages, ginger drinks, and others
• Kombucha drinks has been segmented on the basis of broth medium as well which comprises of coffee, black tea, green tea and others
• Kombucha drinks is segmented on the basis of Microbial Culture which comprises of yeast, bacteria and others
• Kombucha drinks is segmented on the basis of Application which comprises of smoothies and fruit juices, vinegar, dressings and marinades and others
Regional Analysis
The global kombucha drinks market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share with U.S and Canada having a strong presence of kombucha manufacturers. Growing positive attitudes towards healthy drinks with additional features including herbal ingredients and effervescence is driving the kombucha drinks market growth globally. Kombucha drinks in U.S. and Canada has been significantly growing since last few years. Overall rise in demand for functional beverages is supporting the kombucha drinks market growth.
Key Players
The key players profiled in the kombucha market are as The key players profiled in the kombucha drinks market are as Kevita, Inc. (Canada), Kombucha Wonder Drink (U.S.), Kosmic Kombucha (U.S.), Live Soda Kombucha (U.S.), Makana Beverages Inc. (U.S.), Nesalla Kombucha (U.S.), Reed’s Inc (U.S.), Buchi Kombucha (U.S.), and Gt’s Kombucha (U.S.).
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Table of Content
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.2.1 Research Objectives
2.2.2 Assumptions
2.2.3 Limitations
2.3 Markets Structure
2.4 Stakeholders
3 Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
3.5 Market Size Estimation
4 MARKET DYNAMICS
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5 MARKET TRENDS
5.1 Trends In Supply/Production
5.2 Trends In Demand/Consumption
5.3 Emerging Markets (Supply & Demand)
5.4 Emerging Brands
5.5 Trade (Import-Export) Analysis
5.6 Innovations In Products/Process
5.7 Macroeconomic Indicators Analysis For Top 5 Producing Countries
CONTINUED…………………………………………………………………….
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Release ID: 255421