-- Social networking is no longer confined to screens. In a bold move reshaping how commercial real estate (CRE) professionals connect and close deals, Bob Knakal, Chairman and CEO of BKREA, has announced Knakal Knetworking — a strategy combining the power of online engagement with in-person relationship building.
Read the full story here https://www.bkrea.com/press/broker-knakal-beats-savills-matthews-rivals-for-top-social-media-ranking
Knakal Knetworking grew from the explosive success of social media connections in CRE. Once reserved for digital conversations, platforms like LinkedIn, X (formerly Twitter), and Instagram are now being leveraged to foster real-world business relationships. The trend came into focus recently at the Real Estate Gala in New York City, a black-tie event hosted on the 101st floor of Hudson Yards, attracting social media influencers and CRE leaders from across the globe. Demand for the 300 coveted tickets was fierce — over 6,000 requests — echoing the exclusivity of Super Bowl-level events.
The Gala, founded by social media influencer Don Tepman (aka “Strip Mall Guy”), was co-hosted by Knakal for the second year in a row. Tepman saw the potential for deeper relationships by moving digital connections offline — and Knakal is now taking that idea on the road.
“Real estate is not the real estate business — it’s the information and relationship business,” said Knakal. “Meeting the people you’ve connected with online, face-to-face solidifies relationships creating real opportunities.”
Knakal’s Knetworking events, held in cities including New York, Boston, Detroit, Las Vegas, and Nassau County, invite CRE professionals who have interacted with him online. The results speak for themselves: in the past six weeks alone, Knakal secured three exclusive listings valued at over $105 million — all directly attributed to relationships built via social media and strengthened in person.
Named the top LinkedIn commercial real estate influencer two years running by CREI — an organization measuring engagement and impressions — Knakal’s digital presence has exploded. Over the past year, he generated more than 10 million impressions on LinkedIn and 23 million impressions across all platforms.
With more than 2,351 sales and $22 billion in total volume over a 41-year career, Knakal’s strategy is clear: combine the reach of social media with the power of real-world relationships.
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