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BioSteel, the leader in clean and sustainable sports hydration, announced an exciting new partnership with UFC fighter Kevin Holland. Known for his dynamic presence both inside and outside the octagon, Holland's relentless energy and commitment to excellence align perfectly with BioSteel’s mission to fuel athletes with clean hydration that supports their high-performance lifestyles.
The collaboration will see BioSteel as Holland’s official hydration partner for the next six months, covering up to two of his upcoming fights. As Holland continues to dominate in the world of mixed martial arts, BioSteel will power his journey, helping him maintain peak hydration and performance.
Holland himself expressed his enthusiasm for the partnership, emphasizing how BioSteel supports him during his rigorous training. “Man, teaming up with BioSteel is like hitting a perfect 1-2 combo—keeps me fueled and ready to throw hands all day. Stay hydrated, stay dangerous, baby!” he said, underscoring the crucial role clean hydration plays in his preparation.
This collaboration will highlight BioSteel’s role in fueling elite athletes, as Kevin Holland will be featured in a campaign that focuses on his rigorous training, recovery, and fight preparation. Fans will get an inside look at how BioSteel keeps him hydrated during grueling workouts and fights through a series of training videos and social media challenges. These digital initiatives will show how clean hydration is essential to staying sharp, even in the most intense environments.
Beyond social media content, the partnership will also include local community fitness events hosted by Holland’s nonprofit organization. These events will encourage fans and athletes alike to focus on their well-being, with BioSteel supporting them every step of the way.
Kevin Holland’s dynamic personality and unwavering dedication make him one of the UFC’s most engaging athletes. His authentic connection with fans and relentless work ethic will play a key role in BioSteel’s growing presence in combat sports. By aligning with Holland, BioSteel is set to amplify its influence within the rapidly expanding global UFC audience.
Holland’s coach, Justin Adams, also weighed in on the partnership, noting the natural synergy between Holland's relentless drive and BioSteel's high-performance hydration. “Kevin’s as relentless in the octagon as BioSteel is in keeping athletes fueled. The partnership just makes sense—they both go hard, stay clean, and never back down. Plus, if BioSteel’s as tough on hydration as Kevin is on his opponents, we're headed for two championship belts!" Adams said, reflecting the determination that drives both Holland and BioSteel.
Through this partnership, BioSteel aims to solidify its standing as a premium hydration choice for athletes at all levels, particularly within the combat sports community. Holland’s unique approach to training, coupled with BioSteel’s clean hydration products, will inspire fighters, athletes, and fans alike to prioritize their health and hydration in their pursuits.
The partnership will also see Kevin featured on BioSteel’s podcast, where he will discuss his training regimen, recovery tips, and life inside the UFC. Listeners can expect authentic conversations about what it takes to compete at the highest level, all while staying hydrated with clean, science-backed sports nutrition.
Dan Crosby, CEO of BioSteel, shared his excitement about the collaboration, highlighting Holland’s perfect fit as an ambassador for the brand. “Kevin Holland's relentless work ethic and fearless approach to competition make him the perfect ambassador for BioSteel. His dedication to peak performance aligns with our mission to provide athletes with clean, healthy hydration and sports nutrition. We’re excited to support Kevin as he continues to dominate in the Octagon and inspire athletes around the world,” Crosby said, emphasizing the shared values between Holland and the brand.
As BioSteel and Kevin Holland embark on this partnership, both parties are looking forward to building a long-term relationship that extends beyond the six-month collaboration. With future fights on the horizon and a growing fan base, Holland’s association with BioSteel is set to expand through even more innovative campaigns, content, and community events.
Together, BioSteel and Kevin Holland aim to inspire the next generation of athletes by showcasing the importance of clean hydration in achieving greatness. Holland’s journey, fueled by BioSteel, will demonstrate that peak performance isn’t just about physical power—it’s about preparation, recovery, and staying hydrated.
BioSteel is proud to support Holland on his path to UFC success, showing athletes everywhere that when you stay hydrated, you stay dangerous.
About BioSteel
BioSteel is a leading sports hydration company committed to delivering clean, healthy, and high-performance products. With a range of sugar-free hydration mixes and beverages, BioSteel fuels athletes at every level of competition. Their products are designed to provide optimal hydration without artificial ingredients, making them the preferred choice for elite athletes across the globe. For more information, visit www.biosteel.com or follow BioSteel on social media at @BioSteelSports.
About Kevin Holland
Kevin Holland is a professional mixed martial artist competing in the Ultimate Fighting Championship (UFC) middleweight division, known for his dynamic fighting style and charismatic personality. Born on November 5, 1992, in Los Angeles and raised in the Dallas area, Holland developed a passion for athletics and began training in martial arts during his teenage years. He made his professional MMA debut in 2015 and quickly gained attention for his impressive performances across various promotions, eventually joining the UFC in 2018. Holland has become renowned for his high-volume striking and ability to finish fights, earning several performance bonuses and a dedicated fanbase. Outside the octagon, he advocates for mental health awareness and community engagement, using his platform to promote positivity and inspire others. As he continues to compete at the highest level, Holland aspires to capture a championship title in the middleweight division, with the unwavering determination and charisma that have established him as one of the most exciting talents in the sport.
About Us: BioSteel is a leading sports hydration company committed to delivering the cleanest, most effective products for athletes at every level. Backed by science and trusted by top athletes, BioSteel’s mission is now centered on building relationships with grassroots sports communities while providing high-quality sports nutrition for elite performance. After overcoming the challenges of bankruptcy, BioSteel is making a strong comeback, changing the narrative and reinforcing its position as a top contender in the sports hydration market. Originally launched in Canada, BioSteel has gained global recognition for its sugar-free, clean-label sports drinks that fuel peak performance and keep athletes hydrated and healthy. Available at major retailers nationwide in Canada and soon in the USA, the brand’s relaunch under new ownership in 2021 emphasizes grassroots sports, innovation, athlete partnerships, and continued expansion, driven by its dedication to providing premium, clean sports nutrition to athletes worldwide.
Contact Info:
Name: Team AMW
Email: Send Email
Organization: AMW
Address: Los Angeles
Website: https://www.amworldgroup.com
Release ID: 89142950
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