-- Ketchup Market 2020
Description: -
The ketchup is a sauce that is generally made from tomatoes or a mixture of other fruits and vegetables. The ketchup even has other ingredients such as seasonings, salt, vinegar, some spices, and additives. It even has sweeteners such as beet sugar or cane sugar or artificial sweeteners such as liquid sugar, dextrose, and some others. The ketchup is a good source of antioxidants which helps to prevent colon and prostate cancers. It is used as a sauce or as a condiment and served with several snacks like burgers, sandwiches, fries, and others. It is sometimes even used as a flavoring agent.
The ketchup accounts for the highest share in the condiment and sauce section. The Global Ketchup Market has seen a great boost and is expected to grow at a significant rate during the forecast period of 2017-2021.
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Major Key Players Included Are :-
• Conagra Brands
• Del Monte Food
• Nestlé
• The Kraft Heinz Company
• Unilever
Global Ketchup Market overview
One of the major drivers for the ketchup market is the increasing sales of the private label ketchup. The demand for private label ketchup has been rising in many parts of the world. The merger and expansion of the retail segment have led to the strong growth of private labels. Several retailers are making an entrance in the private label ketchup market because of the growing popularity of the ketchup in several parts of the world. The private label ketchup brands are performing better than the well-established brands in different countries such as the UK, Germany, France, to name a few. This is because many of the consumers have cut down on their spending on non-essential products such as spreads, dressings, ketchup, sauces, and other similar products.
The private label brands are said to provide value for money since they are of an almost similar quality as the branded products but have been priced relatively lower than the branded ketchup. Many of the retailers are also expanding to the gourmet services by providing local and ethnic flavors in their ketchup.
Market segmentation of the Global Ketchup market
The ketchup market can be segmented into four major categories, namely product ingredient type, distribution channel, application, and geography. The details of each of these segments are as follows
Products ingredients type: The ketchup market can be divided into the following segments
Tomato ketchup
Mustard ketchup,
Mushroom ketchup,
Fruit & nut ketchup,
Application: the ketchup market can be divided as follows
Direct family consumption
Food services market,
Home cooking.
Distribution channel: , the market can be segmented as follows
Supermarkets,
Convenience stores,
Hypermarkets,
Departmental Stores,
Online purchase.
Specialty stores,
Geography: the global ketchup market can be divided as follows:
Europe,
North America,
Africa.
South America,
Asia-Pacific,
Industry scenario and future trends
The global ketchup market has been dominated by North America, followed by Europe. North America is considered to be the largest consumer of ketchup, and that too tomato ketchup. Some regions of Europe, such as the UK, Germany, France, and Italy, are considered to be upcoming markets for ketchup consumption.
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