-- Keren, a Moroccan e-scooter brand, today emphasized the growing potential of electric two-wheelers as a cost-efficient mobility solution in Morocco’s dense city centers. Against the backdrop of rising fuel costs and evolving regulation, the company is positioning e-scooters as a pragmatic alternative for commuters, couriers, and hospitality operators.
Fuel Prices vs. Power Costs
With gasoline prices hovering near MAD 13 per liter and household electricity rates around MAD 1.17 per kWh, the economics increasingly favor electric mobility for short, repetitive trips. For delivery fleets and individual commuters, that spread translates into lower total cost of ownership through steady energy costs, fewer moving parts, and reduced maintenance requirements.
“Micromobility in Morocco is not just a lifestyle choice—it’s about balance-sheet discipline,” said Soufiane Kachache Alaoui, spokesperson for Keren. “When fuel price volatility meets stable residential tariffs, electric two-wheelers become a reliable hedge for everyday transport and commercial fleets.”
Part of a Global Pattern
According to the International Energy Agency’s 2025 Global EV Outlook, electric two- and three-wheelers remain the most electrified segment globally, with a double-digit share of sales. This trend suggests that adoption often begins with two-wheelers before scaling to cars—offering investors earlier visibility into cash flow in micromobility markets.
Policy and Regulation
Locally, Morocco is preparing updates to its traffic code to formally integrate e-scooters into the regulatory framework. Clearer guidance on speed limits, helmets, dedicated lanes, and insurance is expected to unlock institutional demand from delivery services, tourism operators, and corporate fleets.
“Policy clarity is critical for scale,” Alaoui added. “With a defined framework, institutional buyers gain confidence to invest in fleets, and consumers benefit from safer, standardized practices.”
Keren’s Urban E-Scooter
Keren’s flagship e-scooter has been designed around Morocco’s median urban trip and home-charging reality. Publicly available specifications highlight:
- Top speed of ~55 km/h.
- Range of up to ~90 km.
- ~3.5-hour charging time via home outlets.
- LED matrix visibility and heads-up display (HUD).
- NFC convenience for secure access.
These features directly map to daily commuting and delivery needs while aligning with the total cost of ownership argument underpinning the segment’s growth.
Opportunities and Watchpoints for Investors
Industry analysts identify three key areas to monitor over the next 6–12 months:
- Energy spread: Sustained pump-to-power price gaps supporting payback timelines.
- Policy clarity: Finalization of e-scooter regulations covering equipment, lanes, and insurance.
- Unit economics: Utilization, downtime, and battery lifecycle data from early fleet deployments.
Risks remain in financing accessibility for small businesses, limited public charging infrastructure, and the enforcement of safety compliance.
Bottom Line
In Morocco’s largest cities, electric two-wheelers are emerging as a practical mobility solution rather than a novelty. If regulatory frameworks solidify and the energy spread continues to favor electricity over gasoline, e-scooter adoption is likely to accelerate well before passenger EVs achieve scale.
About Keren
Keren is a Moroccan brand focused on advancing sustainable mobility through the design and deployment of urban electric two-wheelers. Built for practicality, safety, and affordability, Keren’s scooters are tailored to Morocco’s urban commuting needs and help reduce transport costs for individuals, couriers, and fleet operators.
For more information, visit: https://keren.ma
About Us: Keren is a Moroccan brand focused on advancing sustainable mobility through the design and deployment of urban electric two-wheelers.
Contact Info:
Name: Soufiane Kachache Alaoui
Email: Send Email
Organization: keren.ma
Website: https://keren.ma
Release ID: 89168280
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