K-12 Testing and Assessment Market 2019 – Global SWOT Analysis, Emerging Market Strategies & Industry Overview

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K-12 Testing and Assessment Industry 2019


American schools are all praises about the K-12 Testing and assessment tools because teachers who use these tools and involve their students in a self-assessment activity reveal their students that where they are heading in their learning, where they should be, and how they can fill the gap between the two. There are so many assessment tools that are available in the market for assessing a student’s abilities, current performance, and indicating what they are passionate about. Few great tools allow the teacher to create a customized assessment and track it.

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Some of the tools are so robust they let the teachers turn a webpage into an interactive lesson. These tools can be used to insert questions, add sticky notes, highlighting the text, adding videos, and creating a discussion panel within the pages. With these many advantages to offer, the global K-12 testing and assessment market has been growing rapidly. More and more schools are collaborating with the software designers to create customized testing and assessment tools for their kids. These tools make the classroom sessions more interactive, interesting, and also help teachers create lessons that encourage student participation through a different set of activities.

Market Segmentation of K-12 Testing and Assessment

The K-12 testing and assessment market has two major segments, broadly divided; they can be called as the collaborative tools and the technological architecture. Where the technological architecture mainly consists of state-of-the-art software, hardware, and services. In the software segment, the division is made between learning management systems (LMS), student information systems, library management software, document management systems, classroom assessment scoring systems, classroom management systems, student response systems, classroom collaboration systems, and also learning content management systems (LCMS). The hardware segment broadly comprises of an interactive whiteboard, interactive displays, 3D-projectors, and educational, personal computers.

Geographical Market Segmentation

Market segment of K-12 testing and Assessment by region include seven continents. In the Asia-Pacific region, China, Japan, Brazil, Argentina, Colombia, the Middle East, South Africa, Egypt, Nigeria, and Saudi Arabia, etc. Korea, India, Australia, and Southeast Asia, etc. are the popular regions with high demand-supply. Other than these, there is North America, Europe, Asia, Pacific, South America, Middle East, and Africa. Of these continents, the highest demand is in the United States, Canada, and Mexico, Germany, UK, France, Italy, Russia, and Spain, etc.

Top Market Players

The leading players in this market are mainly based in America, Korea, Middle East, and Japan. These companies have a stronghold on the market. CogniFitandEdutech ranks among the top players. Next to these are the ETS, MeritTrac, and Pearson Education, which is followed closely by Scantron Group, CORE Education and Consulting Solutions, Literatu, ProprofsQuizMaker, and alsoUmeWorld

Latest News from the Industry

As per the Technavio’s forecast analysis, global K-12 testing and assessment market is expected to grow exponentially at a CAGR of 8.19% within the period 2018-2022. In this market, one of the driving factors is the increasing number of partnerships between assessment companies and schools.

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