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EXECUTIVE SUMMARYTRENDS
Demand for jeans remained strong in India in 2016, with the category registering retail current value growth of 13% to reach sales of INR171 billion. The Indian consumer base is very young, with the majority of the population being under the age of 35. Rapid urbanisation, the growing penetration of modern retail outlets, the increased presence of branded jeans players and the rising popularity of online retailing have all helped to popularise jeans among Indian consumers. As a result of the rising influence of Western trends and media, it has also become increasingly acceptable for women in India to wear jeans, with this having previously been discouraged.
COMPETITIVE LANDSCAPE
Future Lifestyle Fashions, followed by Levi Strauss India, was the leading player in jeans in India in 2016. Future Lifestyle Fashions offers a number of jeans brands across various price points, including fbb, Lee Cooper, Jealous 21, Celio, Bare, Scullers, All and Indigo Nation. However, in terms of brand, Levi's continued to rank first with a value share of 6%, followed by fbb with 4%.
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PROSPECTS
The jeans category in India is expected to witness the entry of new international brands over the forecast period. The category offers significant growth potential, as indicated over the past three to four years by the emergence of a large number of international jeans brands. This trend is expected to further strengthen over the forecast period.
Overview
Discover the latest market trends and uncover sources of future market growth for the Jeans industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jeans industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jeans in India market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Jeans in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?
Why buy this report?
Gain competitive intelligence about market leaders
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Inform your marketing, brand, strategy and market development, sales and supply functions
TABLE OF CONTENTS
Jeans in India - Category analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
TABLE 1 Sales of Jeans: Volume 2011-2016
TABLE 2 Sales of Jeans: Value 2011-2016
TABLE 3 Sales of Jeans: % Volume Growth 2011-2016
TABLE 4 Sales of Jeans: % Value Growth 2011-2016
TABLE 5 Sales of Men’s Jeans: Volume 2011-2016
TABLE 6 Sales of Men’s Jeans: Value 2011-2016
TABLE 7 Sales of Men’s Jeans: % Volume Growth 2011-2016
TABLE 8 Sales of Men’s Jeans: % Value Growth 2011-2016
TABLE 9 Sales of Women’s Jeans: Volume 2011-2016
TABLE 10 Sales of Women’s Jeans: Value 2011-2016
TABLE 11 Sales of Women’s Jeans: % Volume Growth 2011-2016
TABLE 12 Sales of Women’s Jeans: % Value Growth 2011-2016
TABLE 13 NBO Company Shares of Jeans: % Value 2012-2016
TABLE 14 LBN Brand Shares of Jeans: % Value 2013-2016
TABLE 15 Forecast Sales of Jeans: Volume 2016-2021
TABLE 16 Forecast Sales of Jeans: Value 2016-2021
TABLE 17 Forecast Sales of Jeans: % Volume Growth 2016-2021
TABLE 18 Forecast Sales of Jeans: % Value Growth 2016-2021
TABLE 19 Forecast Sales of Men’s Jeans: Volume 2016-2021
TABLE 20 Forecast Sales of Men’s Jeans: Value 2016-2021
TABLE 21 Forecast Sales of Men’s Jeans: % Volume Growth 2016-2021
TABLE 22 Forecast Sales of Men’s Jeans: % Value Growth 2016-2021
TABLE 23 Forecast Sales of Women’s Jeans: Volume 2016-2021
TABLE 24 Forecast Sales of Women’s Jeans: Value 2016-2021
TABLE 25 Forecast Sales of Women’s Jeans: % Volume Growth 2016-2021
TABLE 26 Forecast Sales of Women’s Jeans: % Value Growth 2016-2021
Jeans in India - Company Profiles
ADITYA BIRLA NUVO LTD IN APPAREL AND FOOTWEAR (INDIA)
STRATEGIC DIRECTION
KEY FACTS
RETAIL OPERATIONS
INTERNET STRATEGY
COMPETITIVE POSITIONING
SUMMARY 1 Aditya Birla Nuvo Ltd: Key Facts
SUMMARY 2 Aditya Birla Nuvo Ltd: Operational Indicators
SUMMARY 3 Aditya Birla Nuvo Ltd: Retail Operational Indicators
CHART 1 Aditya Birla Nuvo Ltd: Allen Solly in Mumbai
SUMMARY 4 Aditya Birla Nuvo Ltd: Competitive Position 2016
……Continued
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