Based in Cambridge, UK and Capbreton, France, James Bachini is an experienced marketing content creator who wanted to use his skills and experience to allow others to learn about digital marketing. The new resource is packed with modules and video content to provide beginners with accessible, interesting, engaging materials focused on digital marketing methods and using techniques to drive traffic and boost sales. —
Digital marketing is an incredibly effective means to engage with audiences, attract new customers and introduce businesses and brand names to consumers, but not every entrepreneur or company owner has expertise in using these methods to take the business forward. James Bachini’s new course, which is completely free, enables novices to learn about the fundamentals of digital marketing and gain an understanding of how using different methods and channels can provide the best results.
The new course, Learn Digital Marketing, has been put together from a performance marketing perspective, with a focus on using analytics data to ascertain which marketing channels and traffic sources provide the best return on investment. The aim is to encourage those who have an interest in digital marketing to explore different methods in detail and to learn how to utilise data analysis and tools to maximise impact and make campaigns more successful and cost-effective.
Learn Digital Marketing contains several modules covering an expansive range of topics, including an introduction to digital marketing, analytics and tracking, sales funnels, CRO (conversion rate optimisation) and copywriting. Beginners can also learn about brand narratives, traffic sources, SEO (search engine optimisation), Google Ads, Facebook Ads, retargeting, lookalike and monetisation. The course content is developing and evolving continually, with new modules to be added in the future. The course also features a selection of videos connected to the module themes and cheat sheets.
James Bachini created the course not only to benefit others and introduce them to the wonders of digital marketing, but also to hone and develop his own skills. The course covers cutting-edge tactics and trends in addition to those that have brought businesses success for decades.
About James Bachini
James Bachini started out doing web design work for local clients in his late teens. In 2005, he discovered PPC ads, and within five years, he was managing high-volume performance marketing campaigns for affiliate networks. At the time, there was limited access to information and so James took it upon himself to start a blog in 2011. The launch of the new course coincides with the 10th anniversary of the site and it offers those keen to learn a chance to access engaging, interesting, informative content about digital marketing free of charge.
Anyone who wishes to learn more about James Bachini or the new learning resource for digital marketing beginners is encouraged to make use of the following contact details:
Business Name: James Bachini
Press contact name: James Bachini
Press contact number: 07833239300
Press contact email: firstname.lastname@example.org
Release ID: 88992846