-- The Comeback of Color Analysis
Seasonal color analysis, a personal styling method that first peaked in the 1980s, is back in mainstream conversation. On TikTok, the hashtag #ColorAnalysis has surpassed one billion views, fueled by “guess her season” videos and dramatic before-and-after transformations. But analysts say the viral trend reflects a larger shift in how people shop, present themselves on camera, and express their personal style.
According to award-winning, Austin-based expert Kirsten Welsch, master-trained through the International Image Institute and founder of ATX Color Studio, clients are increasingly seeking professional clarity after experimenting with online tools that feel inconclusive.
“People are tired of guessing what looks good on them,” Welsch said. “They want clear direction they can use every day.”
Why Color Analysis Is Surging Again
Analysts point to several factors behind the renewed interest.
More time on camera. With remote work and social platforms now part of daily life, individuals are paying closer attention to how color affects their on-screen presence and confidence.
Online shopping habits. With fewer opportunities to try on items in stores, shoppers are looking for reliable ways to make accurate, cost-effective decisions.
A shift toward personalization. Consumers across beauty and fashion are moving away from one-size-fits-all advice and toward tailored recommendations that feel specific to their features.
Emotional clarity. Many describe color analysis as validating and empowering, offering a structured language for understanding their visual identity.
The Move Toward More Precise Systems
Much of the online conversation still references the traditional four-season model. While helpful as an introduction, experts say it often lacks nuance. Welsch uses the 23-season method, which breaks coloring into more specific subcategories based on undertone, value, and intensity.
“When you go beyond warm or cool, you uncover a palette that feels aligned,” she said. “People are looking for that level of precision.”
Industry observers note that expanded systems have become increasingly popular because they create more accurate and inclusive results for a wider range of clients.
From Viral Trend to Professional Service
Social media has created widespread awareness, but it has also highlighted the limitations of automated filters and quick assessments. As interest grows, individuals are turning to guided in-person and virtual sessions for a clearer, more methodical understanding of their palette.
“Color analysis has exploded online, but a professional session provides depth that people can actually apply,” Welsch said. “It helps them understand how to use color intentionally.”
Inside ATX Color Studio
ATX Color Studio, located in Bee Cave, Texas, has become one of the region’s busiest destinations for color analysis. Founded by master-trained color analyst Kirsten Welsch, the studio specializes in the 23-season method and offers both in-person and virtual appointments. In 2025, the studio was named Best Color Analysis Studio in Austin, Texas by The Evergreen Awards, a recognition highlighting its precision-driven approach and elevated client experience.
Sessions include draping, education, and personalized palette tools designed to help clients make confident choices about clothing, makeup, and hair color. Welsch’s background in design and luxury service, shaped during her years planning weddings at the Four Seasons Resort Costa Rica, influences the studio’s attention to detail and client experience. She also mentors emerging analysts through her educational platform, Business of Color Analysis.
For more information, visit ATX Color Studio’s Website or connect with the studio on social media.
Media Contact:
ATX Color Studio
Kirsten Welsch
Founder & Educator
Phone: 737-732-3576
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Name: Kirsten Welsch
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Website: https://atxcolorstudio.com/
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