-- A New Era for Bangkok’s Hospitality Scene
Bangkok in 2025 is no longer just a stopover. It is a stage. The city’s hospitality and F&B industries have entered a new chapter, marked by bold new players, global brand debuts, and an arms race for cultural relevance. From post pandemic recovery to a full fledged boom, the shift is remarkable. Bangkok has become one of the most competitive and creatively charged markets in the world.
Leading hotel brands have rapidly expanded their footprint in the capital. Dusit Thani Bangkok reopened in late 2024, rewriting its own legacy through a modern lens, while Aman Nai Lert made its long anticipated debut in the heart of the city’s greenest quarter. With Andaz One Bangkok and a stream of international lifestyle hotels set to open, the city now hosts one of Asia’s densest clusters of high end hospitality launches. On the restaurant front, a new generation of dining concepts is emerging. From Capricci’s Italo disco flair to Kraz’s refined take on the French crêperie, and Rangoon Tea House’s cross border evolution, Bangkok is no longer following global trends. It is setting them.
Building Brands That Belong
In this fast moving landscape, YouMakeMe Agency has emerged as a strategic partner for some of the region’s most high profile openings. A hybrid branding and marketing agency with global reach and deep expertise in hospitality and F&B, YouMakeMe blends storytelling, creative strategy, and digital execution to help brands find their voice and own their space.
YouMakeMe was behind the launch of the Kimpton brand in Thailand, leading the strategy and digital rollout for both Kimpton Maa-Lai Bangkok and Kimpton Kitalay Samui. The agency also shaped the brand and social media relaunch of Dusit Thani Bangkok, and introduced XinXe Goi — the latest F&B concept from the Ba Hao team — to Soi Nana with a distinct and culturally tuned voice. Other ongoing collaborations include several Meliá properties, starting with the debut of INNSiDE by Meliá Bangkok and expanding to various Meliá Hotels in the region.
In addition to brand creation and digital marketing, YouMakeMe also serves as a 360° marketing consultant for select clients worldwide. This includes various hotels in the region, where the agency oversees all aspects of content, performance, and campaign management, including Haka House in New Zealand — a lifestyle hostel brand with 13 properties — for which YouMakeMe developed the brand from the ground up, from positioning and identity to digital presence and full 360° marketing execution.
Global Vision, Local Impact
More recently, the agency led the development of four F&B outlets at The Regent Hong Kong, including Qura, delivering a comprehensive concept from naming and brand strategy to interior design consulting and visual identity. Qura was awarded Best Restaurant Bar at the Time Out Hong Kong Bar Awards 2024.
YouMakeMe’s global footprint continues to expand, helping hospitality and F&B brands find their voice — and their audience — in some of the world’s most competitive markets.
Contact Info:
Name: Marc Bichet
Email: Send Email
Organization: YMM Agency
Address: 11/1 AIA Sathorn Tower, South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Thailand
Phone: +66 2 286 6811-4
Website: http://youmakeme.com
Release ID: 89166224
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