Innoviom, a global innovative food and beverage platform that builds on new trends and takes them to scale, launched two new websites today for its core relaxation beverage brands Tranquini and Wowie. —
Tranquini, a ready-to-drink beverage designed to help consumers relax and unwind, launched its new online presence at https://www.tranquini.com. Tranquini is an adaptogen-infused beverage that contains natural green tea, chamomile, lavender, and lemon balm. These natural ingredients have been shown to promote relaxation by optimizing heart and breathing rate.
Wowie, a ready-to-drink stress-relief beverage infused with quality hemp and combined with a unique natural adaptogen mix, helps consumers relax without becoming drowsy. Wowie’s new online presence is at https://drinkwowie.com.
“We are very excited to add to the unique personalities of these amazing brands with the launch of two new websites today. Tranquini and Wowie and rapidly becoming significant brands in the emerging relaxation beverage category,” said Ahmed Elazizi, CEO of Innoviom.
In the past, most ready-to-drink beverage formulations were designed to increase energy with ingredients like sugar and caffeine. While this need-state is important in the daily lives of consumers, these beverages do not address the need to relax, unwind, and to relieve stress. Relaxation beverages are engineered to help consumers address this need.
The new websites for Tranquini and Wowie were built by Asymmetric Marketing, a global digital marketing agency with offices in Wisconsin and Germany. "We were very pleased to work with our friends at Innoviom to build these new websites for their relaxation brands. This is a new and exciting beverage category and we're enthusiastic about the success of both of these brands," said Mark Hope, CEO of Asymmetric Applications Group.
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