The male grooming market is booming, and California-based — Bold Grooming is leading the charge for young men looking to jump on the growing trend of sharply groomed beards. The company provides a customized three-step, three-product daily regimen designed to introduce bearded beginners to the world of men’s grooming.
Launched in January 2021 by rising entrepreneur Bryan Godfrey, Bold Grooming seeks to help young men build confidence in themselves through the power of a well-groomed beard.
Made in the USA, the natural, easy-to-use products have been developed with the customer in mind, allowing new users to go from beginner to home pro by committing to a simple three-step routine. The routine consists of an innovative no rinse beard shampoo, beard oil, and beard balm. Each product is paraben-free and avoids the use of harsh chemicals, making them perfect for all beard types, including those with sensitive skin.
There is no sign of slowing for the global male grooming market, which continues to grow year on year. It is estimated that by 2024 the market will be worth 81.2 billion U.S. dollars, with a recent report on the sector by Data Bridge indicating that growth will continue through to the end of the decade. Tapping into this competitive industry can be challenging, but Godfrey has found his niche – young men starting out on their beard-growing journey.
“When it comes to personal care and grooming, it can be a daunting experience with so many products out there. Our vision is for Bold Grooming to become the go-to company for young men starting their grooming journey. We want to help them navigate out of the maze of products currently available and choose a simple routine with great, easy-to-use products tailored to today’s lifestyles. As they grow, we will grow with them”, says Godfrey.
The global Covid-19 pandemic has, in ways, been good to the men’s grooming market. Local lockdowns resulted in men taking personal grooming into their own hands, bringing a captive audience to the sector. This in turn saw a sharp rise in popularity for self-grooming products, particularly at entry level.
The company is set to continuing developing more products in the male grooming sector, with plans to launch similar skin care and hair care kits. Their goal is to keep it simple. Young men today have a lot to contend with – college, work deadlines, families – Bold Grooming seeks to cut out the noise and deliver confidence through self-care in a few easy steps.
Bold Grooming’s beard kits are available to purchase today from their website:
About Bold Grooming
Bold Grooming is a men’s grooming company that provides a 3-step routine to maintaining a perfectly groomed beard. Their ethos encourages men to live boldly and fearlessly by delivering natural, easy-to-use care and styling products that help them feel like the best version of themselves.
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