How a Small Business Pivoted During the Coronavirus

Infinity Exhibits, a Florida manufacturer of trade show displays, has used several techniques to stay afloat during the COVID-19 pandemic. After the industry was hit hard, the company managed to turn things around.

Infinity Exhibits has made some moves during the COVID-19 pandemic to enable the company to survive the challenging situation. The trade show display manufacturer, based in Sarasota, Florida, chose to pivot in several ways to keep the company afloat.

The trade show industry was one of the first to be hit hard by the pandemic and the lockdown that followed. With large gatherings no longer allowed, trade show events were unable to go ahead. Therefore, businesses within the industry had to prepare for a lack of work. However, Infinity Exhibits was able to make some key changes to the way that they do business.

One of the steps that Infinity Exhibits took was to offer their displays as temporary emergency structures for makeshift testing facilities. This allowed for testing facilities to be set up quickly, without having to wait for special-order structures to be created and installed. Repurposing trade show displays offered a smart solution to a contemporary problem.

Additionally, Infinity Exhibits chose to offer trade show display rentals, instead of selling their booths outright. This created a more affordable option for customers, making it easier for those who have also been affected by the pandemic to afford the trade show items that they need. With trade show display rentals available, small businesses can still plan their trade show attendance for 2021, even if they might be looking at a lower budget than they had originally intended.

The quick thinking and ability to adapt has been a lifeline for Infinity Exhibits, allowing them to survive the pandemic and lockdown. Like many other businesses, they have had to be forward-thinking and consider alternative ways to offer their products and services. Many small businesses have been receptive to the changes that Infinity Exhibits has made, and the option of rental trade show displays has helped to encourage new orders for the business. They are also currently promoting new orders through a 15% discount on new custom displays.

About Infinity Exhibits

Infinity Exhibits is a trade show display manufacturer, based in Sarasota, FL. Serving clients nationwide, they also offer installation and dismantle services through their partners. Infinity Exhibits offers affordable trade show display solutions and has been helping its clients save money for more than 20 years. They began with their InfiniLite Line, made from durable and lightweight plastic, but soon expanded into other materials for their booth designs. The company offers a range of services, including exhibit design, custom display fabrication, printing, and graphic design, and affordable storage.

To find out more about Infinity Exhibits and their products, take a look at Contact Gene Friedman for press inquiries by calling (941) 371-4172, emailing, or writing to 2226 8th St, Sarasota, FL 34237.

Contact Info:
Name: Gene Friedman
Email: Send Email
Organization: Infinity Exhibits
Address: 2226 8th St, Sarasota, FL 34237
Phone: (941) 371-4172

Release ID: 88967644