Herbal Toothpaste Market to be Favored by the Rising Focus on Oral Hygiene Worldwide

Consumers have become more health-conscious, and they are demanding more natural or organic products. This is driving the Herbal Toothpaste market. The increase in demand for vegan and herbal products is another driving factor.

Herbal Toothpaste Market Overview:

The herbal toothpaste market will be obtaining a CAGR of 5.22% between 2019 and 2024 (evaluation period), revealing Market Research Future (MRFR). The market worth, states MRFR, will be around USD 1.16 billion by 2024-end, which indicates significant growth prospects.

Key Boosters and Main Impediments

The COVID-19 outbreak has given way to higher sales of various hygiene-based organic products, that claim to contain no toxic chemicals as well as additives. SARS-CoV-2 emerges as a massive opportunity for the global market for herbal toothpaste, given the surging focus on well-being and health among consumers. A soaring number of renowned brands are working on strengthening their supply lines via e-commerce channels, which should encourage substantial growth of the herbal toothpaste industry in subsequent years. This factor will be complemented by the rise in online shoppers in conjunction with mounting number of shopping apps and surge in smartphone owners across the globe.

The mounting consumption of tobacco and its subsequent negative effect on the oral health drives the demand for convenient and easy to go oral care herbal items worldwide. Reputed brands in the global industry are adopting numerous initiatives to boost the sale of herbal toothpaste, while educating the mass about the benefits of using organic and natural products. The companies are striving to convince more and more people regarding the effectiveness of different herbal products and their positive impact on the oral health as well as dental hygiene. Majority of the brands are introducing novel products with more benefits that should help gain the attention of consumers, while enhancing their global presence. Higher focus on attractive packaging made with sustainable materials is another game-changing trend being adopted by the leading brands.

To illustrate, in January 2022, Aquafresh introduced its latest series of toothpastes containing 97% naturally sourced ingredients. Known as ‘Naturals’, the series will be launched in two flavors, namely Herbal Fresh and Mint Clean. The toothpastes’ packaging is made of recyclable materials while no artificial flavours, preservatives or sweeteners have been used in the products.

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Segmental Appraisal

The herbal toothpaste industry caters to pack size as well as distribution channel.

The pack size-wise segments considered in the extensive analysis include 25gm, 100gm, 50 gm, and more.

Herbal toothpastes are available on different distribution channels, namely non-store-based coupled with store-based. The store-based segments covered in the market study include convenience stores, and supermarkets & hypermarkets, to name a few.

Regional Analysis

The primary herbal toothpaste markets across the world include Asia Pacific/APAC, Europe/EU, North America, as well as RoW or the rest of the world.

Asia Pacific, since 2018, has been reigning over the worldwide market with the highest portion of 35.46% as herbal toothpaste continues to enjoy rampant demand in the region. The changes in people’s lifestyles, as well as preferences combined with the surging inclination towards natural ingredients-infused products, will enhance the APAC market share in the ensuing years. The aggressive advertising and promotional campaigns carried out by the reputed brands including Himalaya, Patanjali and Dabur, along with the subsequent rise in awareness level among the mass regarding the toxic effects of chemicals on their health should also be favorable in the long run.

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North America grabs the fastest growth rate of 6.17% in the worldwide market, thanks to the mounting instances of tooth abrasions and different oral issues owing to use of toothpastes having chemical ingredients. The rise in innovations within the oral care industry augment the demand for herbal toothpaste as well. Other crucial reasons for the soaring demand could be the heightened brand visibility on online sites in conjunction with the flourishing e-commerce industry in Canada and the United States.

Leading Competitors

Vita-Myr International, Inc. (US), Unilever (UK), Nature's Gate & WorldPantry.com Inc. (US), The Vicco Laboratories (India), WinWiz Healthcare Pvt. Ltd (India), Amway (US), Dabur (India), The Procter & Gamble Company (US), Henkel AG & Co. KGaA (Germany), The Himalaya Drug Company (India), Philan Herbomedix (India), Colgate-Palmolive Company (US), Church & Dwight Co., Inc. (US), Patanjali Ayurved Limited (India), GlaxoSmithKline plc (UK) are the top developers of herbal toothpaste in the global industry.

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