HealthSnap.ca ( — www.HealthSnap.ca), an online provider of specialty health and lifestyle products, weighs in on the role shipping can play in a consumer's decision to buy—or not buy—something online.
The talk comes as the Baymard Institute reports that over 68% of online shopping sessions are abandoned partway through. There are numerous reasons why a consumer would abandon their cart, but the most prominent—roughly 56% of all cases—are due to being presented with unexpected costs. (Source: Rothstein, T. “5 Ways Shipping Options Can Deliver a Superior Ecommerce Experience,” Business 2 Community web site, February 2, 2016; www.business2community.com/ecommerce/5-ways-shipping-options-can-deliver-superior-ecommerce-experience-01444214#Ahb0AdYHFX1rOR1B.99.)
"Online shoppers would rather burn $5 than be told they are expected to pay $5 for shipping” explains Cass Evans, e-commerce manager at HealthSnap.ca. "Whether you are upfront about shipping costs, or wait until the checkout, the problem is that no matter what, when consumers see a price for a product they expect to pay just that. Excessive shipping—or any shipping costs—are only considered acceptable when going across provinces or countries."
On the flip side, since shipping costs do exist, businesses that are able to avoid charging them stand out. Consumers spend around 30% more when free shipping is involved, meaning the service does not have to be offered at a loss.
"HealthSnap.ca is based around offering free shipping options,” " Evans notes. "Many e-commerce sites have a minimum order size to get free shipping, but we also offer a free in-store pickup option with no minimums. This is an advantage for customers looking to avoid shipping costs, make a smaller order, or who need to get their order fast; we can have their order ready within one business day, often on the same day.”
HealthSnap.ca is a 100% Canadian online retail site based out of Toronto that sells thousands of hard-to-find products that fall into a number of different categories including Baby & Mom, Beauty & Skin Care, Diet & Fitness, Household, Medicine, Personal Care, Sexual Wellness, and Vitamins & Supplements. Fast, same-day delivery and free shipping are available through store pickups at one of over a hundred local partner pharmacies, and is just another way HealthSnap.ca caters to customer convenience. More information can be found on the company web site at www.HealthSnap.ca.
Name: Cass Evans
Email: Send Email
Address: 7622 Keele St, Concord, Ontario, Canada
Release ID: 105156