HBControls, one of the premier manufacturers of solid-state relay assemblies and power controllers, has announced a shift in their digital marketing strategy to reinforce and improve the company’s online presence. The company has mapped out a new marketing strategy that includes several improvements in key areas. The initial effort focuses on improving organic ranking in order to reach customers that are currently unaware of the products and services offered by HBControls. —
HBControls is committed to improving their SERP rankings by implementing cutting-edge, organic SEO practices. To bolster the effect of this new approach, they have also committed to improving their website, making it faster, more intuitive and more mobile-friendly. The ultimate goal is to improve the user experience, making it easier for new and returning clients to navigate the website, as well as learn more about the products and services HBControls has to offer.
“All of us here at HBControls are excited about the new marketing campaign. We feel that a redesign of the website, as well as the implementation of SEO strategies, will improve our standings in the industry and the visibility of our products both nationally and internationally”, said Jonathan Preu, President of HBControls. Mr. Preu added: “We believe in the quality of our products and services, and that our new marketing strategy will enable us to demonstrate this to a much larger customer base.”
About HBControls: The company was founded in 1998 in Hingham Bay, MA and relocated to a new facility in Hyannis, MA in 2016 to accommodate business growth. They manufacture system-critical controllers and relays for use in professional food equipment, water heaters, laboratory and medical ovens, HVAC&R systems, plastics equipment, trace heating and similar applications requiring temperature-control solutions. This has made HBControls a particularly important supplier to multiple industries that rely upon quality, reliability, technical expertise and customer-service excellence.
Release ID: 527537