Colour and design consistency boost brand recognition by as much as 80 per cent according to a report recently released by members of the marketing industry. Further studies indicate online user experience affects buying decisions for more than 60 per cent of consumers while in-person events now positively influence more than 74 per cent of the purchasing public, a 25 per cent uptick from two years ago. In light of this development, Helen Stock of Essex-based design and branding agency, Graphic Evidence has launched the company's efforts to raise awareness of the increasing weight of this aspect of marketing. —
Said Stock, "Once the online world brought almost everything to people's fingertips, the public's interest in face-to-face interaction with the companies vying for their business waned a quite a bit. Now, consumers are veering back to the old ways. With the right tools and strategies in place, companies can take advantage of prospects' revived enthusiasm for in-person experiences. We're experts in every aspect of branding and design, and we're eager to help our clients captivate and inspire their audiences."
Among the services offered in this field as noted at graphicevidence.co.uk is event branding, spanning brand naming, long-term strategy development and rebranding along with other elements. Workshops are available for those interested in learning more about brand identity development, market positioning, drawing customers' attention, audience engagement and marketing as well as other relevant topics. Graphic Evidence also offers event website designing for informational and ecommerce sites alike.
Additional marketing and design aspects covered by the company include advertising campaigns, brochure and programme creation and email implementation. Signage, stage and point of sale production are also among the company's specialties. Presentation and exhibit creation are likewise listed as available services. Further details may be found via the company website, http://www.graphicevidence.co.uk.
"In-person events are becoming increasingly effective tools for reaching prospects," concluded Stock, "and clearly conveying key values and messages to the right people goes a long way toward converting those prospects into loyal customers. Our branding and design services help clients set themselves apart in a sea of competition. By extending these aspects of marketing through in-person experiences, we help them use this rising outlet to their fullest advantage."
About Graphic Evidence:
In 2003, a group of elite creatives were brought together to fight crimes against brands and design. Today, they are known as Graphic Evidence, a creative design and branding agency who have made it their mission to engineer powerful branding, create beautiful websites and design inspiring marketing material, striving to put right what was once shabby, dull and outdated.
Release ID: 190080