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Vitamins are primarily extracted from two sources, namely, plant and animal sources. The increasing preferences for food supplements to fulfill the required needs, which in turn is expected to boost the market for vitamins. Moreover, milk, yoghurt, cheese are also extracted from animals which are rich in various kind of vitamins. The animal source segment is dominating the global vitamin market in the last five years and is expected to retain the trend during the forecast period. However, the plant source is also gaining traction, due to the change in eating habits and consumer preferences for green vegetables and fruits.
Market Dynamics
North America dominated the market in 2016 and the trend is expected to remain the same during 2017-2025. The increasing demand for vitamins in various end-use industries such as food & beverages and pharmaceuticals, due to rise in consumer awareness and stringent government regulations over following years is the major driving force to position North America as the largest region in the global vitamins market. For instance, in June 2007, U.S. Food & Drug Administration (FDA), introduced dietary supplement of "current Good Manufacturing Practice" (cGMP), this regulations forces the manufacturers to evaluate their products through testing identity, purity, strength, and composition. Moreover, Europe market is expected to experience significant growth, during the forecast period.
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Market Taxonomy
This report segments the global vitamins market on the basis of source, product types, end use industry and distribution channel. On the basis of source types, the market is segmented as plant and animal source. On the basis of product type, the global vitamins market is segmented into vitamin A, vitamin B, vitamin C, vitamin D, vitamin E and vitamin K. On the basis of end use industry, the global vitamins market is segmented into food & beverages, personal care, animal feed, pharmaceuticals and others. Also, on the basis of distribution channel, the global vitamins market is segmented into, hypermarket, supermarket, mass merchandisers, specialty stores and others. Moreover, vitamin B is the largest product segment, accounting for over 57.1% share of the global vitamins market in 2016, while, vitamin E is projected to be the fastest growing product segment and expected to grow at a CAGR of 5.06% in terms of revenue during the forecasted period.
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