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Surge in Innovative Ski Gear & Equipment to Drive the Market
Manufacturers of ski gear & equipment are more focused on developing and launching new and innovative products to fulfil the changing needs and demands of consumers by using advanced technology. For instance, Helly Hansen introduced radar-sensitive ski pants, which helps to know the location, if the user end up trapped during an avalanche. Similarly, Beartek introduced Bluetooth ski gloves and RIDEON launched augmented reality ski goggles. Such innovation in ski gear & equipment will increase the sales of ski gear & equipment market during the forecast period.
Rise in Number of Women Participants in Ski Gear & Equipment Market
In recent years, the number of women participants in various sports has gone up globally including snow sports such as skiing. Vendors are introducing ski gear & equipment specifically for women. For instance, Coalition Snow is one of key vendor that manufactures women's outdoor recreational equipment such as skis and snowboards. Thus, the growing adoption of ski gear & equipment by women indicates a positive effect on market’s growth.
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Asia-Pacific to Witness Strong Growth in Ski Gear & Equipment Market
APAC is the fastest growing region in the global ski gear & equipment market. China, Japan, Australia, India, and South Korea are the top contributing countries in the region. Factors such as rise in women participation rate and increasing government initiatives are likely to boost the demand for ski gear & equipment market in the region. For instance, in August 2017, Get Into Snow Sport (GISS), skiing was launched in China as a part of Winter Olympics build-up. This initiative was operated through a partnership between the International Ski Federation and Beijing Sports University in collaboration with the Chinese Ski Association. In addition, the number of ski areas, especially in China and Japan has increased, which, in turn, will increase the number of participants and demand for ski gear & equipment. However, the thriving counterfeit products market in APAC, especially in China, has been affecting the ski gear & equipment market in the region.
Key Developments in the Ski Gear & Equipment Market
January 2018, Thule Group launched collection of snowboard and ski backpacks, which is designed with the flexibility of removable airbag system.
May 2017, New York private equity firm Kohlberg & Co. bought Newell Brands winter sports business for USD 240 million.
September 2016, Mammut introduced Ultralight Removable Airbag 3.0, which is around 30% lighter and 20% smaller than the Mammut Light Removable 2.0.
Ski Gear & Equipment Market Competitive Landscape
The global ski gear & equipment market is highly fragmented market and comprises of many big and mid-sized competitors. There is an intense competition between the key vendors, leading to the introduction of many innovative ski gears & equipment in the market.
Major Key Players are Amer Sports, Fischer Sports GmbH, Black Diamond Equipment, SKIS ROSSIGNOL, Burton Snowboards, Coalition Snow, Helly Hansen, Völkl Int. GmbH, K2 Sports, and HEAD. These players are focusing on organic and inorganic growth strategies such as mergers & acquisitions and new product launches to enhance their business and product portfolio in the global ski gear & equipment market.
Reasons to Purchase the Ski Gear & Equipment Market
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst supports, along with the Market Estimates sheet in excel
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