Market Overview —
Organic juices which are grown naturally without using any chemicals, offer extra micronutrients which includes antioxidants and different vitamins. Organic juices involve the process of adding micronutrients to juices which are generally consumed by consumers of different age. Organic juices offer diverse range of products, enriched with various nutrients. Organic juices are either 100% certified organic juices or 95% certified organic juices.
The Major Key Players in Organic Juices Market are
• Organic Valley (U.S.)
• Coca Cola (U.S.)
• Parkers Organic Juices PTY LTD (Australia)
• Hain Celestial Group (U.S.)
• Suja Life, LLC (U.S.)
• Group Danone (France)
• Purity Organic (U.S.)
The demand for organic juices has pushed manufacturers to innovate and develop new product line which are better in taste and offers various health benefits.
With the growing consumer awareness & their increasing interest in natural and healthy juices, the demand for organic juices will drive the market growth from 2017 to 2023. Also, with the growth of food advancement in food technology and packaging technology, combined with the innovation and introduction of new attractive packaging has also boosted the sales of organic juices. The growing incidence of diseases and increasing consumer health awareness as well as their aesthetic consciousness are the various trends which have led to the adoption of healthy and natural vegetable juices, which is one of the main variants organic juices come in. Moreover, a healthy diet trend due to the increasing prevalence of various health issues, will play a key role to grow organic juices market at CAGR of 9.4 % during the forecast period.
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Downstream Market Analysis
Globalization and urbanization are major driving force for this market, furthermore popularity of healthy and nutrient-rich juices are also encouraging the growth of the market. Vegetable and fruit juices will be the highest growing segment in the organic juices market. However, fruit juices segment will dominate the organic juices market during the forecast period of 2017-2023. Additionally, mineral-rich varieties are also expected to gain popularity due to mineral deficiency in the contemporary population owing to unhealthy and hectic lifestyles which result in daily unmet mineral needs.
Global Organic Juices Market is segmented into Europe, North America, Asia Pacific, and Rest of the World (RoW). Among this, North American region has major market share followed by Europe. Rising number of health cognizant people and the growing demand for healthy food especially in Netherlands and France will be the crucial factor underlining the market growth.
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• On the basis of certification, in this market there is either 100% certified organic juices or 95% certified organic juices.
• On the basis of distribution channel, this market is segmented into store based such as supermarket, hypermarket, convenience stores, specialist retailers and others, and non-store based such as online stores.
• Organic Juice market has been segmented on the basis of source which includes vegetable juices, fruit juices, and others. Fruit juices dominate the market, however due to rising health awareness, vegetable juices is projected to grow at the highest CAGR.
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