Global Matcha Market 2018: Processing Techniques, Grades, Growing Demand, Future Growth, Impressive Development and Forecast till 2023

Global matcha market industry to grow at strong CAGR during the period 2018-2023 with processing techniques, grades, Increasing demand, impressive development in this industry and the key strategies adopted by them to sustain and grow in the market.

The global matcha market is expected to register a CAGR of 7.8% during the forecast period, 2018 to 2023. Rising occurrence of chronic diseases has fuelled the demand for healthy and nutrition food & beverage products. The anti-oxidant properties and vitamin composition of matcha has fuelled the matcha demand across the globe. Matcha based beverages have gained wider consumer acceptance in developed countries, owing to its numerous health benefits as well as unique taste & flavor. The most popular matcha beverage is tea. Matcha is most recognizable beverage among the consumers in the developed countries

Request a PDF Sample of this Report at:

Matcha Market Competitive Landscape

Major Players - AIYA America, AOI Tea, DoMatcha, Encha, Ippodo Tea, ITO EN, LTD., Jade Monk LLC, Kissa Tea, Midori Spring, Mizuba Tea, Sun Time and TEAJA Organic, among others.

The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings respectively.

Increasing Application of Matcha in Beverages

The popularity of matcha has spread from Japan to other regions like North America, Europe, and Asia Pacific. In recent years, match has been increasingly used in the preparation of various beverages and foods, further promoted by restaurants, cafes, and tea shops. Matcha based beverages have gained wider consumer acceptance in developed countries, owing to its numerous health benefits as well as unique taste & flavor. The most popular matcha beverage is tea. Matcha is most recognizable beverage among the consumers in the developed countries. Matcha powder is most commonly used in beverage industry for the production of green tea and smoothies. However, the market is projected to grow at a significant CAGR during the forecast period due to its diverse and application in beverage as well as nutraceutical industry vertical.

The major segmentation in the report includes the matcha market estimates by grade – ceremonial, classic, and culinary. By application – regular tea, matcha beverages, food, personal care & cosmetics. Classic grade is the most commonly used matcha grade, owing to the superior taste and flavor of classic matcha. Culinary grade of matcha is projected to grow at a robust pace, due to emerging use in bakery and cooking applications.

Asia-Pacific Holds the Largest Share in the Matcha Market

Asia-Pacific holds the leading market position in the global matcha market, Japan and China formed the largest market in the region. The innovation in the matcha industry led to the preparation of the new beverages, such as, juices, smoothies, and lattes. The matcha market in developed countries in Europe and North America is expected to grow at the significant CAGR during the forecast period (2018-2023).

Browse Complete Report at:

Key Developments in the Matcha Market

January 2016 - AIYA launched premium and ceremonial grade matcha products. The company offered the product in different pack sizes to strengthen the consumers for the product.
April 2018 - Pinkberry® announced the launch of a new green tea matcha lemonade frozen yogurt.

Reasons to Purchase the Matcha Market Report

•Analyzing outlook of the market with the recent trends and Porters five forces analysis
•Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
•Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
•Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
•Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
•Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
•3-month analyst supports, along with the Market Estimates sheet in excel

Customization of the Matcha Market Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Enquire for Buying this Report at:

About Us:
Orbis Research ( is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Contact Info:
Name: Hector Costello
Email: Send Email
Organization: Orbis Research
Address: Hector Costello Senior Manager – Client Engagements 4144N Central Expressway, Suite 600, Dallas, Texas - 75204, U.S.A. Phone No.: +1 (214) 884-6817; +912064101019
Phone: +1 (214) 884-6817

Release ID: 413019