Global Makeup Primer Industry —
Makeup primers are consumer goods that belong to the beautification industry. These are ointments of various sizes used to create a layer of substance between the skin and the makeup. The usage of primers brings about a sense of evenness in the makeup and makes it last longer. These ointments basically smoothen the skin surface and allow the makeup to sit on it better. Various types of makeup primers exist that can be applied on different skin surfaces such as the face, lips, eyes, eyelashes, etc.
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Primers also serve different purposes and are segmented on the same basis. Mattfying primers help remove oily skin, color correcting primers help get rid of pigmentation, long wearing primers are used to carry makeup for longer period of time, hydrating primers help hydrate the skin, etc. There are primers created for the various skin colors and skin tones. Over time makeup primers have become an integral part of anyone’s makeup kit and people are known to use multiple primers for their benefits.
The choice of one’s primers can be based on the benefits it provides, their beauty goals, or a mix of both. Some primers provide multiple functions such as hydrating the skin as well as allowing makeup to last longer. New types of skin-friendly primers are being innovated in the current times that are expected to increase the demand for this product. There also exists illuminating primers that provide a radiant aura to the skin and these are also under high demand in the market. The report published on the global makeup primers market revealed the growth to be at a notable pace. The valuation of the makeup primers market was further stated to surpass its previous valuation.
The global makeup primers market has been segmented in terms of type and applications.
By type, the market includes moisturizing type, oil control type, color correction type, and others.
By application, the market segments into offline counter, online store, and others.
The global makeup primers market is geographically distributed across the following key regions: Latin America, Asia Pacific, North America, Europe, and the Middle East and Africa. Asia Pacific boasts a huge number of female working professionals, which is promoting the growth of the market herein. Additionally, the increasing purchasing power of the consumers is also reportedly driving the demand for the market of makeup primer in Asia Pacific. In the last few years, there has been significant demand for time-saving and easy-to-use cosmetic products, which has given rise to the demand for makeup primer.
Elsewhere, the Middle East & African regional market is anticipated to gain a healthy growth over the forecast period. Herein, an increasing spending has been noticed on makeup products like primer and a rise in the income level of the consumers. Saudi Arabia and UAE stand out as the biggest contributor to the regional market due to the presence of a comparatively high income group consumers.
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