The global launch of — Smart Video Metrics Review creates excitement among IM review professionals by promising to help video marketers split-test their videos to help increase conversions and boost engagement.
IM Consultant HanifQ has prepared a comprehensive guide and bonus offer for Smart Video Metrics which can be accessed on his review site:
Due to HanifQ's vast experience with video marketing and other internet marketing disciplines, he is considered a credible Smart Video Metrics review critic. Mr. Quentino suggests that Smart VideoMetrics users take advantage of the ever-growing Mobile-App marketplace.
In 2015, mobile ad revenue in the US amounted to $20.8 billion. But it’s interesting to see how much the difference is between revenue from in-app ads and revenue from in-app purchases and paid apps. According to a study by AppsFlyer which involved more than 100 million users of over 1,000 apps with in-app purchase activity, a measly 5 percent of mobile app users make in-app purchases. However, these purchases drive significantly higher revenue compare to app-based advertising. The study also included a mobile app revenue breakdown from 2011 to 2016. It shows that mobile advertising continues to lag behind in-app purchases and paid apps in terms of revenue generation. This trend doesn’t seem to be going anywhere any time soon, as estimated figures for 2017 follows the same pattern.
AppsFlyer also showed that on the average, a global user shells out $9.6 per month per app. This is 20 times greater than the average mobile user. Another interesting figure is that Apple users spend 2.5 times more money compared to their Android counterparts when it comes to in-app purchases. The number of people making in-app purchases on iOS is also greater than the number of people making in-app purchases on Android by 50 percent. The highest spenders are in Asia, with $10.65 in monthly in-app purchases. They are followed by North Americans with $8.68 and Europeans with $5.61. Asia and North America also have the highest percentage of users making in-app purchases at 5.9 percent and 5.8 percent respectively.
In a separate study by Sensor Tower, Apple has accrued over $71 billion to date from in-app related purchases. Apple itself said that over $50 billion had been paid to developers after taking out it’s 30-percent cut. The data from the two studies suggest that since consumers are spending more time in apps, it makes sense for marketers to shift their focus from traditional mobile advertising to subscription-based and in-app purchasing models.
The entire Smart Video Metrics review published by Hanif Quentino can be see on this website:
Name: Hanif Quentino
Email: Send Email
Release ID: 126019