The current release of PressPlay 2.0 is making waves among emarketing review professionals due to its claim of helping its users achieve higher click-through rates. The commencement of PressPlay 2.0 happens as a new report shows that Facebook is now running all video ads through the Audience Network. —
HanifQ, an expert internet marketer, has provided a full guide and comprehensive bonus package for the PressPlay 2.0 software, available on this webpage:
Due to HanifQ's vast experience with video marketing and other internet marketing disciplines, he is considered a credible PressPlay 2.0 review critic. Mr. Quentino suggests that Press Play 2.0 users take advantage of Facebook's latest advertising updates.
Facebook now says that they will run all video ads automatically to Audience Network. Audience Network is Facebook's advertising network of third party apps and sites. Many agencies and advertisers are deciding to opt out from purchasing ads via the Audience Network program. The issue at hand is that Audience Network does not provide transparency. This means that the ads of a client can appear virtually anywhere and Facebook will not tell their clients exactly where those ads will appear.
One prominent head of a media agency network stated that when a client purchases advertising from Facebook they want to know exactly where that advertising is being run. If one of the world's largest media buyers for advertising is telling its thousands of clients to discontinue buying ads from Facebook then it will pose a huge problem for Facebook's future ability to sell advertising. This will be especially true because Facebook is under great pressure to locate additional places to serve brand ads.
Facebook is getting very close to maximizing the number of advertisements it can squeeze out in various peoples news feeds. Therefore, Audience Network was developed to offer a very important release valve. This allows Facebook additional inventory so that it can prevent buyers from becoming discouraged by the stagnant supply of news feeds. This will allow them also to redirect their money in other areas.
Companies realize that they need to place their advertising dollars in areas that are the most productive. They want to see precisely where there advertising revenue is going. Many companies are now questioning whether or not they should continue to use Facebook's ad network. Facebook now recognizes that the introduction of Audience Network was an issue of a lack of transparency and a lack of control and therefore have extended some minor olive branches to its frustrated advertisers.
Hanif Quentino's complete PressPlay 2.0 bonus, in addition to his exclusive review, can be viewed on the following site:
Release ID: 180299