Global Ecotourism Market Driven by Growing Awareness regarding Environmental Sustainability

Ecotourism Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023

Transparency Market Research, in a report titled, “Ecotourism Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023,” states that ecotourism is a niche market but is anticipated to gain momentum during the course of the forecast period. This comprehensive research report offers a complete assessment of the various trends in the market, the major growth drivers and restraints, and the different macro and micro factors impacting the expansion of the ecotourism market.

Ecotourism, according to the World Conservation Union, is an “environmentally responsible travel to natural areas” with a low visitor impact. It promotes the conservation of the environment and also enables the “active socio-economic involvement of local peoples.” Ecotourism is distinguished from mass tourism by its emphasis on education, conservation, active community participation, and traveler responsibility.

Ecotourism falls under the category of experimental tourism and the market for the same is projected to grow rapidly in the coming years, unlike the mass tourism market, which is expected to remain mature and flat. The number of ecotourists and travelers with a focus on sustainability has greatly risen in recent years. Apart from the rise in disposable income, the increasing level of awareness about environment conservation and sustainability has also significantly impacted the global ecotourism market. The urgent need to protect the environment and support local communities is being addressed by several hotels and resorts, a trend that is also boosting the ecotourism market.

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The global market for ecotourism is geographically divided into Europe, North America, Latin America, Asia Pacific, and the Middle East. While North America is a rather saturated market owing to the increased levels of mass tourism, Latin America is a lucrative and attractive destination for ecotourism. Unexplored and thinly-populated places such as Peru, Costa Rica, Venezuela, and Patagonia in Argentina are ideal attractions for travelers who are looking for exotic and natural surroundings. Europe is also projected to witness strong growth owing to the growing awareness regarding unexplored destinations such as Macedonia, Portugal, and Albania. Asia Pacific is also estimated to perform well in the coming years.

Some of the key companies operating in this space are National Geographic Expedition, Baobab Travel, Natural Discovery, Responsible Travel, Small World Journeys, and Good Travel Company. The research report, in a section dedicated to the vendor landscape, carefully studies the performance and contribution of these key players and profiles them based on aspects such as company and financial overview, growth strategies, and recent developments. With the help of a SWOT analysis, the report also sheds light on the strengths, weaknesses, opportunities, and threats of the companies in the global ecotourism market.

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