— Digital Marketing Industry 2019
Digital marketing can be referred to as the marketing of products and services with the help of digital technologies on the Internet, by using display advertising, mobile phones, and other digital media. The intervention of digital marketing has transformed the way businesses, and brands sue technology for marketing their products. Digital marketing is becoming more efficient and prevalent as people are extensively using digital devices instead of visiting physical shops are highly incorporating digital platforms into their marketing plans.
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Some Of Major Key Players Included :-
Stern & Partners
Ogilvy & Mather
Crispin Porter + Bogusky
The Martin Agency
There are several digital marketing methods like search engine marketing (SEM), search engine optimization (SEO), influencer marketing, campaign marketing, content automation, e-commerce marketing, data-driven marketing, social media optimization, social media marketing, display advertising, e-mail direct marketing, e-books, and optical disks and games are becoming common. Digital marketing also extends to non-internet channels offering digital media like enables callback, mobile phones, and on-hold mobile ringtones. Digital marketing software also allows companies to develop and strengthen customer relationship via different digital marketing channels.
Digital marketing software tools like web analytics, email software, market automation software and customer relationship management enables companies to identify customer behavior as well as performance pattern. It further assists in measuring, personalizing, and optimizing, effectiveness of marketing campaigns. Digital marketing offers companies an effective tool to connect with several stakeholders in the global market. Digital marketing software further also allows companies to strengthen their engagement through multiple channels like social networking, instant messaging, and mobile applications.
Digital marketing assists companies in integrating channels and digital mediums and assessing their marketing campaigns in real-time. Increased use of social media, penetration of the internet, and increased spending on digital marketing by the companies are likely to trigger the adoption of digital marketing software across the globe. On the flip side, rising complexities and to the dearth of skilled personnel are some of the offers concerns restricting the market’s growth in the foreseeable future.
By type, the digital marketing market is segmented into offline interactive digital marketing and online interactive digital marketing. By application, the digital marketing market allows into BFSI, retail and consumer goods, media and entertainment, IT & telecommunication, transportation, travel, healthcare, supply chain, and logistics, and energy & power and utilities. Of these, the BFSI sector is considered the most prominent among all as the industry highly uses digital marketing.
Geographically, the digital marketing market spans across Europe, Asia Pacific, North America, South America, and the Middle East & Africa. Considering the global scenario, North America is estimated to acquire the lion’s share in the global market. Major brand and companies in the region are looking for a better and larger target audience in order to promote their content and make their services and products online, thereby stimulating the market growth. Increasing consumer preference for online shopping has also opened opportunities for advertisers to market their products with the help of internet. This has further contributed to the regional market’s growth.
The Asia Pacific is likely to register significant growth and is characterized by proliferation of the Internet, high population density, and the increasing popularity of smartphones. This region is estimated to have the highest number of smartphone users, which encourage the market growth in the foreseeable future.
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