Global Beverage Can Market: Industry Analysis & Outlook (2017-2021) analyzes the development of this market, with regional focus on Europe, North America, Brazil and China. The major trends, growth drivers as well as issues being faced by the market are discussed in detail in this report. The three major players: Ball Corporation, Crown Holdings, and Ardagh Group SA are being profiled along with their key financials and strategies for growth. The report contains a comprehensive analysis of the global beverage can market along with the study of the regional markets. —
Developing Economies to Drive the Global Beverage Can Market
Product packaging is the first thing that comes in consumer contact and thus holds a special value to it. Different types of materials are used for packaging wide variety of consumer products. These materials range from paper and board to metal cans. Beverage cans are used to hold different types drinks and are made up of tin or aluminum. They are readily available in different sizes and are highly customizable, making them popular among masses.
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In 2016, the global beverage can market continued to maintain its upward growth trend. The market benefitted from the rising penetration, especially in developing regions of Asia-Pacific and Latin America. The growing awareness in these regions due to rapid urbanization has been proving beneficial for global beverage can market. The market outlook seems to be positive and is expected to grow at a steady but low single digit CAGR for the forecasted time period.
Regionally, North America dominated the market in 2016. After a brief period of decline, this market is predicted to grow at a bearish CAGR for time period spanning 2017 to 2021. The US market is highly dependent upon the availability of differentiated product, thus has been experiencing a perennial rise in shipment volume of specialty beverage cans. Europe experienced a rise in demand for soft drinks can (primarily in energy drinks segment). In Asia-Pacific region, China accounted for a major share and is likely to maintain its position for the next few years.
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Post-acquisition of Rexam PLC, the Ball Corporation emerged as the market leader in 2016. Most of the regional markets are in a state of oligopoly due to presence of only three to four major global players. Only Chinese competitive landscape seems to be a bit different, as it was led by local players which are either related to government or are state-owned enterprises in some manner.
The global beverage can market has been growing at a steady pace for the past few years. The North American market is expected to recover at a flatter rate after a period of steady decline. The major factors which are expected to drive the global beverage can market include increasing global aluminum production, rising global GDP per capita, rapid urbanization, and swelling global beverage consumption. However, the growth of the market is hindered by stringent compliance regulations and environmental concerns. Few notable trends of the market include rising demand for specialty cans and shifting focus of market players taking towards developing markets.
Packaging is a technology of enclosing and protecting products for distribution, storage, sale and use. Packaging also refers to the process of design, evaluation, and production of packages. It can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use.
There are three types of packaging; primary, the first layer that encloses the product and comes in the direct contact with the product; secondary, prevents from the pilferage or to group the primary packages together; and tertiary, used for bulk handling, warehouse storage and transport shipping. Further, consumer packaging can be segmented into glass, paper and board, flexible plastics, rigid plastics, other metal and beverage cans.
Metal cans are used to contain a wide range of products, including beverages, processed foods, aerosol products, paints, medicines and many other products. Beverage can is a metal container designed to hold a fixed portion of liquid such as carbonated soft drinks, alcoholic beverages, fruit juices, teas, herbal teas, and energy drinks, etc.
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