Market Research Report – Global Beacon Management Software Market 2017-2021
The Following Companies As The Key Players In The Global Beacon Management Software Market: Estimote, Kontakt.io, and Gimbal
Other Prominent Vendors in the market are: Aruba by HP, Beaconinside, BlueCats, Blue Sense Networks, Cisco Systems, Glimworm Beacons, Swirl, Onyx Beacon, Quuppa, Relution, Sensoro, and ZIH
Commenting on the report: “The development of beacon devices is based on the BLE technology. The first BLE version 4.0 was introduced in 2012. The use of the technology in the mobile platform enables manufacturers to develop their own beacon software code based on JAVA. For instance, the available beacon technologies are iBeacon, Eddystone, and Microsoft 10 that are developed by Apple, Google, and Microsoft, respectively. These technologies are available for the beacon device manufacturers in the licensing format. Manufacturers need to buy the license from software builders. These codes are standardized by IEEE standards. Such standardized software restrains software piracy and helps manufacturers gain client trust.”
According to the report, beacon management software is an inevitable software for a company or an individual that has more than 30 deployed beacons. The deployment of numerous beacons makes it difficult to analyze the features that are associated with the beacons. These features include the battery status of several beacons located in multiple physical locations. The beacon management software tracks data output from multiple beacons and gives information regarding battery status, last ping time, and alerts regarding visitor analytics. It also provides insights on the behavior of visitors and their responses to the messages they receive.
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Further, the report states that retailers use digital media to reach out to a large target audience. This is because the use of digital media increases the frequency of consumers using promotional offers and deals. Retailers use online media to create advertisements and push messages. The deployment of BLE technology converts these advertisements and push messages into offline sales for the retailer. However, data privacy remains a major concern in digital media marketing for the marketers and the customers. In the occasion of a download of a beacon-based application, the developer of the application should ensure that the user receives useful information without being invasive.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Name: Hector Costello
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Organization: Orbis Research
Release ID: 193285