Online marketing statistics released for 2016 indicate mobile searches will continue to surge during the coming months. Though an estimated 90 percent of Americans now own smartphones, tablet sales are quickly gaining ground and projected to surpass the current market leader by year's end. Hopes of cashing in on this growing segment of the market has a number of businesses scrambling to make vital changes in their websites. This new development comes as no surprise to website design firm Geeks Chicago ( — http://www.geekschicago.com/) whose staff has watched the digital world take shape since the initial dot com explosion of the late 1990's.
In light of the surging mobile trend, spokesperson Mark Tuchscherer has launched the company's newly extended line of app development services. Said Tuchscherer, "The mobile movement gives consumers an unprecedented level of convenience and freedom, but it has also created an array of new opportunities for businesses. Catering to mobile device users has become as important as creating an online presence given the fact most people now spend an average of 30 hours each month on their phones and tablets. Our app development services allow customers to tap into this growing market and use it to their utmost advantage."
Recently conducted surveys reveal almost half of device users abandon websites lacking mobile optimization. Aside from lack of functionality, online shoppers list inability to make purchases via their mobile devices as a common drawback among websites with which they have chosen not to do business. On the other hand, 70 percent of consumers report making purchases within an hour of reaching optimized sites with an 80 percent overall conversion rate. In regard to research, smartphone users currently prefer apps to browsers, the benefits of which are discussed further at http://www.geekschicago.com/.
Reports also point out almost 75 percent of consumers now watch videos pertaining to searches from their smartphones and tablets with more than 90 percent of viewers opting share video via social media. From another angle, an estimated 35 percent of consumers now rate products, services and businesses using mobile devices. While business owners are aware of the potential benefits of mobile apps and responsive web design, those currently not implementing these elements in their online presence classify cost and content management difficulty as their primary justifications. More information on website development options is available through http://www.geekschicago.com/about-us.html.
Tuchscherer concluded, "What sets us apart from others in our industry is pretty simple: we'll work harder to earn clients' trust. We know there are a lot of digital shops out there, so we're dedicated to offering a big agency level of service at a little guy rate. Our team has the skills and experience to handle even the most complicated projects, but we're flexible enough to cater to any budget and level of need. We encourage area businesses to contact us for a free consultation and to let us explain how we can help them succeed by doing what we love."
About Geeks Chicago:
A rapidly growing company, Geeks Chicago consists of a team of professional web designers and developers who love all things digital. Their wide-ranging expertise and flexible services make them the perfect team to handle any type of project for businesses in all industries.
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