Fusionex, an award-winning data technology company that specializes in Big Data, Analytics, Machine Learning, and Artificial Intelligence continues to dominate the business intelligence space in the region. With Ivan Teh at the helm, the company helps businesses across different industries leverage the power of data technology to understand consumer behaviors, buying interests, and sales patterns. —
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Kuala Lumpur, KL:
Earlier this year, Fusionex worked with an institution of higher learning to improve their web portal and other online domains. The goal was to convert their web portal from a traditional platform into one that captures critical metrics about its users. Through advanced data collection technology, Fusionex transformed the way in which the institution approached prospective students as well as their overall plans for their courses.
This astonishing feat allowed Fusionex to emphasize how powerful data technology can be not only for businesses that appear to stand to benefit the most but also for learning institutions. Making the necessary improvements in the client's web portal enabled the institution to identify weak points, reasons against enrollment, and student interests.
By witnessing how each student interacted with the web portal, the institution was able to produce insights from valuable data that ultimately allowed them to transform their perception about each prospect. Included in the changes is the ability to monitor each page and determine what pages failed to grab user interest and caused them to leave the web portal. In many ways, this is the same approach used by online marketplaces to keep users on their platform and boost their sales.
Fusionex, however, doesn't stop at data collection. The highly-acclaimed data technology company also offers search engine optimization, search engine marketing, machine learning, and artificial intelligence services. By incorporating these digital marketing solutions into their client's overall strategy, the company aims to build an all-in-one solution that their clients can rely on several years down the road.
Ivan Teh, Fusionex Founder and CEO, shared his excitement following the rapid rise of his company both in the local and international business landscape. "The stiff competition in the data management space offers an exciting opportunity for everyone to start future-proofing their business plans. At Fusionex, we strive to come up with the most advanced and unique data collection strategies to help our clients stay ahead of the curve. Our mission is to bring targeted customers to our clients through effective data gathering techniques, ones that even technologically-challenged business owners and marketers can use to improve their respective marketing strategies."
Fusionex is a multi-award winning data management provider best known for their expertise in Big Data, Analytics, Machine Learning, and Artificial Intelligence. Their services are tailor-made based on the unique requirements of their clients. With their experienced team of data collection and digital marketing experts, Fusionex empowers businesses by generating customer data and deriving useful insights which they can turn into powerful marketing strategies. Fusionex was the only company from the ASEAN region to be recognized as a Major Player in the IDC MarketScape Big Data and Analytics Platform.
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