Frozen Pizza Market Research Report includes various topics like total Market Size, Key Market Drivers, Challenges, Growth Opportunities, Industry Share, Growth, Demand, Outlook etc. Furthermore, it covers key market updates, the impact of regulations and technological updates in. The report addresses the need to stay updated in this competitive market conditions and this provides and comprehensive data for making strategies and decision to stimulate the market growth and profitability. —
Frozen pizza refers to half-baked pizza that is prepared with the help of a yeasted flatbread dough. The pizza typically contains tomato sauce, meats like ham and chicken, various cheese, and vegetables & fruits like capsicum and pineapple. The global frozen pizza market according to Market Research Future (MRFR) is expected to garner notable growth during the forecast period.
The increasing demand for convenient food items has prompted the food industry to take notice and spring-in new changes. This is aided by the development and integration of new and emerging technologies. The shift to natural and healthy food items due to the changing dietary habits of consumers has increased the demand for frozen pizza items that contain fewer preservatives and more organic ingredients. Consumers are becoming highly aware of frozen food items and causing an inclined growth in the frozen pizza market. Add to this, factors like increasing working population and hectic lifestyle are also driving the global frozen pizza market. However, the added preservatives in these pizzas can act out to be a cause of concern for health-conscious consumers and hamper the projected market growth.
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The global frozen pizza market comprises of various key players, including Dr. Oetker GmbH (Germany), McCain Foods Ltd. (Canada), Daiya Foods Inc. (Canada), Atkins Nutritionals, Inc. (U.S.), Nestle S.A. (Switzerland), Connie’s Pizza (U.S.), California Pizza Kitchen, Inc. (U.S.), and others.
March 28th, 2019, Palermo Villa, Inc., announced that it is expanding its portfolio of Primo thin line of frozen pizzas with two new additions, namely southwest veggie and avocado club. Add to this, the company is also giving a new look to its packaging and adding nutritional callouts to showcase the low calorie counts of the brand.
The global frozen pizza market segmentation is based in terms of topping, crust type, distribution channel, and size.
By crust type, the market includes pan pizza, thin crust pizza, stuffed crust pizza, and others. The thin crust segment holds the highest share in the market compared to other frozen pizza types due to its softer base that helps improve the eating experience multifold. The demand for the segment is furthermore expected to grow significantly during the forecast period.
By pizza toppings, the market includes meat, fruits & vegetables, cheese, and others. The fruits & vegetables segment holds the highest share in this market category due to its variant taste and less amount of fat content compared to other mentioned toppings. However, cheese toppings are also expected to garner added demand in the forthcoming years.
By pizza size, the market segments into medium, large, and regular. Among these, the regular sized segment holds the dominant position in the market and is expected to garner increasing demand in the forthcoming years of the forecast period. This is due to consumption satisfaction of consumers and the low-cost nature of the regular-sized frozen pizza. Regular sized frozen pizzas reduce the size of wastage tremendously as it serves for two people.
By distribution channel, the market divides into non-store based and store-based distribution/sales channels. The store-based segment is the dominating player in the market due to the one-stop shopping experience it offers.
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The regional segmentation of the global frozen pizza market covers four key regions across the world, namely Europe, North America, Asia Pacific, and Rest-of-the-World (RoW).
North America holds the largest share in the global frozen pizza market and holds a huge market comprising of pizza-loving individuals. The region is expected to hold the highest share in the forthcoming years of the forecast period as well. The U.S. contributes significantly to the overall North American region due to the high consumption of frozen pizza therein. This is due to the busy lifestyle therein and an increasing demand among people to consume on-the-go or ready-to-eat or ready-to-cook food products.
Additionally, it is also worth noticing, that the increasing working population and busy lifestyle of consumers have massively shifted their preference. Consumers now prefer convenient and ready-to-eat food solutions. This has led to a healthy growth in the frozen pizza market across countries like China and India. Moreover, a high focus centered upon organic pizza ingredients and preservative-free frozen pizza with higher longevity is a likely factor to influence a positive demand for the market globally across different regions.
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