The frozen desserts market has witnessed substantial evolution in the past few years. Until a few years ago, the frozen desserts category was limited to ice creams with limited flavors. Not only diverse flavors have been introduced in frozen desserts, but also other new items such as frozen yogurt and cheesecakes have been added. The Global — Frozen Desserts Market is likely to expand at a moderate pace over the forecast period of 2018-2023, asserts Market Research Future (MRFR) in an in-depth study.
Frozen desserts are highly perceived as a snacking option by consumers. Consumers are more than ever willing to spend on indulgent food category. Increasing disposable income has further complemented the growth of the market as it allows greater discretionary spending. In addition, the introduction of frozen desserts in line with prevalent dietary trends such as veganism and gluten-free have further added to the growth of the global frozen desserts market. Incorporation of healthier ingredients in frozen desserts leads to higher product acceptability among consumers. Frozen desserts such as dairy-free, gluten-free, sugar-free, and vegan desserts are specially targeted at the health-conscious consumer base.
Product innovation and product launch and other activities by market players such as variation and improvement in flavors, ingredients, and texture have opened up new avenues for the growth of the market. Various market players have introduced their signature flavors as a part of their premium category offering. Greater affordability allows consumers to pay a premium price for such frozen desserts which further boost the market growth.
Rigorous promotional and marketing activities have led to increased brand awareness which induces high demand within the market. In addition, moved by the growing popularity of frozen desserts, various food companies are foraying into the frozen desserts arena.
Advancement in freezing technologies, innovative refrigerator displays and improved supply chain has contributed to the market growth. With the rise in disposable income, the increasing trend of eating out and increasing consumer base, the global frozen desserts market is poised to showcase significant growth over the forecast period.
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• Byrne Dairy (U.S.)
• Blue Bell Creameries (U.S.)
• Nestlé S.A. (Switzerland)
• Wells Enterprises, Inc. (U.S.)
• Gilfi SA (Belgium)
• Hiland Diary (U.S.)
• Unilever (The Netherlands)
• Cool Delight Desserts Ltd (U.K)
• Ben & Jerry's (U.S.)
• February 2019- Danone, a leading food company, has added a new product to its So Delicious Dairy Free portfolio with the introduction of a new line of Oatmilk Frozen Desserts. The new product is vegan and free from gluten and is available in the US for sale.
• February 2019- Tofurky, a meat alternative brand in the US, launched a new line of dairy-free frozen cheesecake under its new Moocho brand. The new product line is vegan and is available in three variants.
• Key players in the market are strongly emphasizing on new product launches.
• Non-dairy frozen dessert is gaining high acceptance among consumers.
The Global Frozen Dessert Market has been segmented based on Type and Ingredients.
• Flavored liquid
• Fruit juice
• Milk & cream
• Dairy based
• Non-dairy based
By Region, the global frozen desserts market has been segmented into North America, Asia Pacific (APAC), Europe, and the Rest of the World (RoW).
North America is domineering the global frozen desserts market. High disposable income of consumers coupled with the prevalent trend of consumption of frozen food products in the region drives the market.
Europe is the second largest market for frozen desserts spurred by the presence of key players in the region who are actively engaged in marketing and promotional activities. This has resulted in an elevated level of awareness among consumers and induced demand within the market. Europe accounts for almost 30.25% share of the market.
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