Following Harvey, Distressed Homeowners Scramble to Sell Fast

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As more homeowners look to sell their properties after Hurricane Harvey, real estate agents are struggling to keep up.

It’s no secret that real estate sales rely on good marketing, owners of distressed properties often find that their home isn’t getting the attention it deserves.

According to the New York Times, many homeowners affected by Hurricane Harvey are struggling with the choice to sell their property, often at a loss, or risk a future flood, which experts say is inevitable. However, these distressed homes join an already crowded market, which includes homes that received no flood damage.

In many cases, agents focus their marketing efforts on their most lucrative properties, as well as those that are poised to sell home quickly. For owners of distressed properties, that can mean disastrous results, as they don’t receive the level of exposure the property needs to get attention.

For many struggling to sell after Harvey, social media is providing a light at the end of the tunnel. These sites allow owners to post photos, videos, and personal stories about their home for free. If the post is public, friends and family can share it, ensuring that more people around their area see the property.

“Nowadays, with online advertising, just putting up classifieds on listing sites is not enough. You need to move your marketing to social sites such as Twitter, Facebook and Instagram, which receive millions of visitors and are more interactive,” says online strategist Kennedy Mureithi.

Social media also enables people to take advantage of one of the few resources available to non-professionals – their personal relationships. Following Harvey, community support is high for survivors – but only if they’re visible.

Posting about their need to sell on social media allows storm victims go gain visibility and encourages the people they know to help them find the buyer they need.

Though marketing is essential for selling the property, it’s not a guarantee that a buyer will make an offer. Sometimes a property just doesn’t appeal to buyers. If the home sustained a lot of storm damage, this may be the case.

When marketing fails, some homeowners take advantage of the quickest and easiest way to sell a home – selling to a cash buyer. Cash buyers rely on their own expertise to inspect a property and are able to take bigger risks than most buyers. This is because they don’t require financing and have the skills necessary to renovate distressed properties at a lower cost.

For more information about selling your home quickly,contact us at (832) 232-4663 or visit http://www.needtosellmyhomequick.com/ for more information.

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Website: http://seo@lynkcapitalinc.com

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