-- FlareFlow, COL Group’s international microdrama platform, is advancing a new production model for the attention economy. According to Effy Ying, Head of Production at FlareFlow’s Los Angeles base, the company’s workflow combines cinematic craft with the speed of social media storytelling, setting a new benchmark for efficiency and emotional impact.
“Microdramas fit perfectly into a scroll-while-you-wait lifestyle,” said Ying. “They deliver intense emotional pay-offs in under a minute, transforming fragmented time into complete entertainment moments.”
Since its launch in April 2025, FlareFlow has surpassed 15 million downloads across 177 regions and achieved Top 5 chart positions in major markets including the United States, Germany, Australia and Canada. Users now consume an average of 1 500 episodes a year, with monthly spend increasing by more than 500 percent.
Ying attributes that growth to the company’s vertical-format production discipline. “Our process allows stories to move from concept to finished series in weeks, not months,” she explained. “Through data-driven editing and streamlined workflows, we maintain cinematic quality while keeping pace with audience demand.”
FlareFlow’s production teams apply real-time analytics across each stage of development, tracking viewer engagement second by second and adjusting story rhythm, music cues and framing to heighten emotional response. “Vertical format prioritises emotional density over narrative complexity,” Ying said. “Viewers seek concentrated feeling delivered through precise timing and performance.”
That method has powered international hits such as Raising His Mistress’s Child, Reborn to Be the Top Heiress, and Mommy, It Hurts… Where’s Daddy?, each surpassing tens of millions of views. The company is now expanding capacity with more than 30 production teams worldwide and a 10 000-square-metre International Microdrama Studio opening later this year in China’s Greater Bay Area.
For Ying, these investments are not only logistical but creative. “Every second matters in a vertical frame,” she said. “We treat timing, emotion and rhythm as core production metrics. The goal is to make viewers feel something real in the smallest possible window.”
Industry analysts at Media Partners Asia project that global microdrama revenues will exceed 9 billion US dollars by 2030, confirming the format’s transition from niche experiment to mainstream category. FlareFlow’s precision-built production model positions it at the centre of that shift.
“Entertainment no longer competes for hours,” Ying added. “It competes for minutes. The challenge is to make every minute count.”
About FlareFlow
FlareFlow is an international microdrama platform under COL Group. The service combines advanced production workflows with a global creative network to deliver short-form, story-driven series for mobile audiences. FlareFlow operates across more than 170 regions and continues to expand partnerships with writers, studios and distributors worldwide.
Contact Info:
Name: Timothy Oh, COL Group
Email: Send Email
Organization: FlareFlow
Phone: +65 9006 5979
Website: https://www.flareflow.tv
Release ID: 89172635
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